September is the New January: Get a Jump Start on Healthy Eating Goals with SweetLeaf Stevia

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Reducing added sugars can help reduce weight and risk of chronic disease.

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"With the health and well-being of millions of Americans at stake, it’s clearly time for everyone to do whatever is necessary to effect a positive change. Reducing added sugars in foods and beverages is a great first step."

As the year winds down, thoughts turn to the holiday season, replete with its many food and drink temptations, as well as New Year’s resolutions to erase the inevitable weight gain. For many Americans, setting goals for the new year includes the desire to begin healthier eating patterns, which encourage a healthy body weight and help prevent and reduce chronic disease, according to the U.S. Office of Disease Prevention and Health Promotion (ODPHP). There’s no better time than now to enter the holiday season with a healthier weight and diet.

“Dietary Guidelines for Americans,” published by the ODPHP, helps Americans make healthy choices for themselves and their families. The 2015-2020 guidelines focus on preventing diet-related chronic diseases that affect about half of all American adults, about 117 million people. Recommendations include choosing a healthy eating pattern and appropriate calorie intake to achieve and maintain a healthy body weight and limit calories from added sugars.

Reducing added sugars in the diet reduces cardiovascular risk. According to the American Heart Association, 80% of cardiovascular events are preventable with education and lifestyle changes. A report from the Centers for Disease Control and Prevention similarly found that about 80% of deaths from coronary artery disease are preventable with dietary and lifestyle changes. And according to JAMA Internal Medicine, consuming 10% or more of daily calories from added sugars brings a 30% increased risk for cardiovascular disease-related death; 25% of daily calories from added sugars nearly triples the risk.

“Americans are becoming more aware of added sugars in the foods and beverages they consume and, as a result, want to cut down on added sugars to benefit their health. In fact, according to Food Marketing Institute (FMI), 68 percent of American adults want to cut down on added sugars,” said Carol May, CEO of Wisdom Natural Brands, maker of the SweetLeaf® Stevia Sweetener family of products. “With the health and well-being of millions of Americans at stake, it’s clearly time for everyone to do whatever is necessary to effect a positive change. Reducing added sugars in foods and beverages is a great first step.”

Switching to great-tasting, plant-based SweetLeaf® Stevia Sweetener in foods, beverages and recipes will reduce daily added sugars intake. The SweetLeaf family of products adds award-winning taste without the negative health effects of added dietary sugars and excessive calories.

Adopting healthier eating patterns often means choosing to cook more meals at home with plant-based products instead of processed foods. SweetLeaf Stevia Sweetener has zero calories, no added sugars, a non-glycemic response, and no artificial ingredients. To help create healthier home meals, check out the plethora of recipes on the SweetLeaf website—appetizers, entrees, sides, desserts, breakfasts, beverages—all using our no-sugar, zero-calorie SweetLeaf Stevia sweeteners. And, using SweetLeaf’s Stevia Conversion Chart, traditional family favorites can be transformed into better-for-you foods, beverages, and recipes

SweetLeaf products also travel well, from our Organic or Natural packets to both 2 oz and 50ml SweetLeaf® Liquid Stevia Sweet Drops™ and SweetLeaf® Water Drops™ in unbreakable BPA-free plastic bottles.

For more information about SweetLeaf, visit http://www.SweetLeaf.com.

For interviews with company leadership, please contact the name listed at the bottom of the release.

About WISDOM NATURAL BRANDS®
Wisdom Natural Brands®, based in Gilbert, Ariz., has been the leading stevia expert and industry pioneer with its plant-based SweetLeaf® Stevia Sweetener brand for more than 35 years. SweetLeaf is the only stevia brand winning 32 awards for taste and innovation, more than all low-or-no calorie sweeteners combined. SweetLeaf Stevia Sweetener has zero calories, no added sugars, a non-glycemic response, and no artificial ingredients. SweetLeaf® Stevia Sugar-Free Syrup, in three popular flavors, brings the incredible sweetness of stevia and monk fruit, with only 70 calories per serving. Wisdom introduced herbal blends made from Yerba Maté through its Wisdom of the Ancients® brand, one of the most respected herbal lines in the natural industry. Wisdom of the Ancients herbal blends are available in bags and loose leaves and come in a variety of beneficial flavors. SweetLeaf and Wisdom of the Ancients products are available at health food stores, natural grocers, supermarkets, and online retailers.

Media Contacts:

Barbara McFadden    
McFadden/Gavender
M: (520) 990-6040
barbara@mcfaddengavender.com

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