Nimble and Driven, Direct Marketer is Riding a Boom in its Business

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Sequel Response is realizing unprecedented growth - exceeding the results that its diverse roster of clients was anticipating.

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Our track record demonstrates that we know how to custom-build the correct testing structure based on our meticulous marketing research.

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A smart, thorough and flexible direct-marketing company is seeing a surge in business, thanks to its broad array of clients experiencing productive results.

Companies relying on Minneapolis-based SeQuel Response, LLC, for crafting their comprehensive direct-marketing campaigns are yielding better returns on investment than anticipated, and this means heightened demand for SeQuel’s well-tested methodology.

“We have never been busier, and that can only happen when your current clients are consistently realizing successful conversions in the mail,” said Jay Carroll, SeQuel Response’s chief marketing officer.

“It takes several campaigns to fine-tune the optimal combinations that will ensure that our clients’ ideal prospects are being reached with the most effective creative packages and offers,” Carroll added. “The approach is exhaustive, but the results make every moment of effort worth it.”

A diverse client base – personal security, finance, retail, and a variety of insurance related products -- has been crucial to SeQuel’s accelerated growth and its ability to keep momentum going as the broader national economy shows signs of strengthening in the months ahead and beyond.

“Whatever our clients’ business is, our track record demonstrates that we know how to custom-build the correct testing structure based on our meticulous marketing research,” said Tom Rothstein, SeQuel’s president.

“Our writers, strategists and designers understand that direct-marketing communication has less than 10 seconds to grab the consumer’s attention,” Rothstein added. “We know that our clients’ success in the mail is dependent upon our strategy. As equal stakeholders, we must do our homework to ensure that the campaign works for every client.”

LifeLock Inc., a leading protector against identity theft, is just one of a host of companies that have chosen SeQuel as its Agency of Record and have enjoyed results that were above-expectation for its direct mail acquisition campaigns.

Steve McGrady, Senior Vice President of Partner Sales, LifeLock, said, “SeQuel’s customer service, speed and testing strategy are what set it apart for us.” McGrady added that LifeLock has “experienced positive results that provided increased efficiencies for the organization.”

About SeQuel Response:
We are a full-service, performance-based direct marketing firm that effectively combines creative intelligence and efficient execution to help clients achieve their next level of performance and profitability. SeQuel relies on informed strategies, sophisticated database marketing, and a data-driven testing methodology for its clients’ needs. For more information, visit or call 1-952-564-6930.

About LifeLock:
LifeLock, Inc. is an industry leader in identity theft protection. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by Inc. Magazine as the eighth fastest growing private company (2010), by Arizona Corporate Excellence as Arizona’s Fastest Growing Company, and by the American Business Awards as having the Best New Product or Service of the Year for the LifeLock Identity Alert® system. As of March 2012 ID Analytics, Inc., a leader in enterprise identity risk management – with advanced science, that provides unprecedented visibility into identity risk and credit worthiness is a wholly owned subsidiary of LifeLock, Inc.

Contact Robb Leer 612.701.0608

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