HP Gets Personal with Serena Williams

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The Computer Is Personal Again

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-- HP today announced Serena Williams as the latest featured "Achiever" in a commercial spot that continues the evolution of HP's award-winning "The Computer Is Personal Again," marketing campaign. The new Serena Williams spot will debut on USA and ESPN networks, and online at SportsIlustrated.com, ESPN.com, and Yahoo! as the 2007 U.S. Open swings into action on August 27, 2007.

-- Highlighting her competitive passion and her love for design, animation, fashion, and movies, the spot shows Serena using her personal computer for uniquely personal activities such as tracking her competition online, downloading music before a match, managing personal photos, playing video games, and developing designs for her clothing line, Aneres.

-- Fans can also get personal with Serena through the interactive "Serena Web Experience" (http://www.hp.com/serena), which goes live August 31. Visitors will be able to view video blogs from Serena's family and friends, download Serena's favorite ringtones, view footage of Serena in a tennis match with Wee-Man, browse her latest tournament apparel, watch the new Serena Williams animation video, or view a new Serena Williams documentary.

-- With the new spot, Serena Williams joins the ranks of well-known HP computer achievers including Vera Wang, Jay-Z, Pharrell Williams, Mark Cuban, Mark Burnett, Princess Fiona from Shrek the Third, and Paul Teutel, Sr. of the Orange County Choppers.

-- "The Computer Is Personal Again" campaign was honored as AdvertisingAge's "Campaign of the Year" for 2006.

-- The Computer is Personal Again campaign focuses on the highly individual and personal relationship people have with their computers, unique to each user. Whether people are creating a spreadsheet or a work of art, HP's goal is to make the personal computer a more powerful personal tool. http://www.hp.com/personalagain.com

-- The campaign was created by San Francisco advertising agency Goodby, Silverstein & Partners.

Quote Attributable to David Roman, vice president, Personal Systems Group, HP

-- Everything that is personal to Serena Williams is on her PC. It's fascinating to get a peek at all of her varied interests. Whether she is playing tennis, designing a fashion line or playing video games, her HP PC is an integral part of her every day life. This new commercial gives HP the opportunity to highlight a recognized role model and star player.

Quote Attributable to Serena Williams

-- My HP computer knows everything I am, and everything I want to be. I use my computer for everything from tracking my competition and collecting inspiration for my clothing line, Aneres to emailing friends and downloading music; my computer is really a digital extension of who I am.






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About HP

HP focuses on simplifying technology experiences for all of its customers -- from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP is available at http://www.hp.com.

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