Serenata Flowers Links-Up With Facebook® Connect

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One of the first websites in the UK to link up with the social media is a leading flower retailer.

Serenata Flowers believes that its award-winning online florist service will be further encouraged by its link-up with Facebook® Connect to spread the word by mouth.

The Facebook Connect technology allows users to log in to SerenataFlowers.com using their Facebook account details.

They can then share information about Serenata’s flower delivery products with all their Facebook friends on their Facebook Wall – effectively taking their pals shopping with them into the online store.

Peter Ahl, Managing Director of Serenata Flowers, said: “Facebook is a growing worldwide phenomenon and we are delighted to become one of the first UK retail sites to integrate with Facebook® Connect."

“Facebook members can ask their friends what they think of a certain product, so basically, customers will be able to bring their friends shopping with them to our site."

“I can see the benefit for men in a dating scenario where they are looking to send flowers to someone but need to find the right balance. Here they will be able to ask their friends for advice.”

A growing number of companies and social networking sites in the US have already adopted the power of Facebook Connect, and adoption is continuing to grow in a variety of areas including ecommerce.

Facebook Connect features seamless, one-click authentication, Facebook friend account linking and distribution back into a user’s Facebook stream. Customers do not have to create a separate account for every Facebook Connect website but can use their one-click log in details for each site.

Using Facebook Connect for authentication has been proved to dramatically increase user registrations and overall site engagement.

Peter added: “Leveraging your social network in this way would never have been possible in the real and old world of florists’ shops. Imagine two guys walking into a flower shop to discuss what flowers to buy for their wives or girlfriends?”

London-based Serenata is an independent online flower delivery retailer, sending flowers across the capital and the rest of the UK six days a week. The online florist also has two sister sites specialising in online wine and chocolate delivery – SerenataWines.com and SerenataChocolates.com.

Facebook® is a registered trademark of Facebook Inc.

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Peter Ahl
Serenata Flowers
0044 (0)20 71005800
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