Second International Service Design + Tourism Conference Call for Papers Opens Today

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The call for papers for the second International Service Design + Tourism Conference (SDT) is now open with a deadline for submissions is July 1, 2013 with accepted presenters to be notified by August 12, 2013.

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Our goal is to attract a wide variety of proposals from academic, business, design and consulting backgrounds, and hear best practices as well as new ideas for transforming tourism and service experiences.

The Call for Papers for the Second International Service Design + Tourism Conference, to be held at Ringling College of Art and Design on November 7-9, is now open. The Conference, also known as SDT 2013, will convene designers from various disciplines, travel and tourism industry professionals, and faculty and graduate students from tourism and hospitality, design, and business schools to explore the practical application of service design in the tourism industry.

“We’re excited to offer this opportunity for professionals from the international tourism and service design communities to connect, share, and learn at SDT 2013,” said Dr. Larry R. Thompson, president of Ringling College of Art and Design. “Our goal is to attract a wide variety of proposals from people with academic, business, design, and consulting backgrounds, and hear best practices as well as new ideas for transforming tourism and service experiences.”

The SDT 2013 Conference Board is seeking submissions of practical case studies and industry reports, academic research papers, and methods and tools in service design, e.g. for researching, ideating, prototyping, or implementing tourism services. Pecha kucha presentations and workshop proposals are also welcome.

Ringling College is partnering with Management Center Innsbruck (MCI), the host of the inaugural Service Design Tourism Conference, to produce the event. SDT 2012, held in Austria last August, drew attendees from across the globe who shared an interest in the practical application of service design thinking within the travel and tourism industry. The conference was the closing event of the project “Service Design in Tourism,” funded by the European Union under the CIP Competitiveness and Innovation Framework Programme.

“We decided to keep the theme of this year’s event broad to encourage the submission of a wide range of proposals on service design topics and the creation of exemplary customer experiences in tourism,” said Marc Stickdorn, research fellow and Lecturer in the School of Tourism Business Studies at MCI and a member of the SDT 2013 Conference Board. “We envision these presentations as springboards for further collaboration among attendees.”

Among the suggestions for topics sought from prospective presenters are:

  •     Service design for specific tourism sectors (e.g. tourism destinations, hospitality services, food & beverage, spas, transportation, events, resorts, attractions, etc.)
  •     Involving stakeholders (e.g. employees, suppliers, etc.) in service design and delivery
  •     Improving customer experience with digital services
  •     How to introduce simple service design methods in small and medium sized enterprises
  •     New methods and tools in service design
  •     What can tourism learn from other industries regarding service design?
  •     What can service design learn from tourism?

Additional information and submission guidelines can be found on the event web site, Proposals will be accepted through July 1. Selected presenters will be notified by August 12. The six best academic submissions will be invited to publish a full paper in the Journal of Vacation Marketing.

Please direct any questions regarding the Call for Papers to Marc Stickdorn at marc.stickdorn(at)mci(dot)edu.

Registration for SDT2013 is now open. Please visit for more details.

About MCI

Management Center Innsbruck (MCI) is an integral part of the unique "Open University Innsbruck" concept in Austria and has attained a leading position in international higher education as a result of its on-going quality and customer orientation. MCI strives to mentor motivated people, who want to build their future through goal-oriented continuing education, in their personal and professional development.

MCI offers graduate, non-graduate and post-graduate educational programs of the highest standard to senior and junior managers from all management levels and branches. MCI's programs focus on all levels of the personality and include areas of state-of-the art knowledge from science and practice relevant to business and society. As an internationally oriented information and communication center, MCI is open to new perspectives, methods and projects. Constructive dialogue and co-operative development of interdisciplinary competences are two of the pillars of teaching and learning at MCI.

Visit to learn more.

About Ringling College of Art and Design

Ringling College of Art and Design is a private, not-for-profit, fully accredited college offering the Bachelor’s degree in 14 disciplines: Advertising Design, Business of Art & Design, Computer Animation, Digital Filmmaking, Fine Arts, Game Art & Design, Graphic Design, Illustration, Interior Design, Motion Design, Painting, Photography & Digital Imaging, Printmaking, and Sculpture. Located in Sarasota on Florida’s Gulf Coast, the picturesque 48-acre campus now includes more than 110 buildings, and enrolls 1,368 students from 44 states and 53 countries. It is recognized as being among the best and most innovative visual arts colleges in the United States as well as a leader in the use of technology in the arts.

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Christine Meeker Lange
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