K’NEX Brands Unveils New Sesame Street Building Sets

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New Sets Increase Building Fun with Popular Characters

K'NEX Sesame Street Talking Pirate Elmo Building Set

K'NEX, the US construction toy company focused on Building Worlds Kids Love™, is pleased to introduce its newest Sesame Street Building Sets. Specially designed for children ages two years and older, the new sets let kids build their favorite Sesame Street characters and a complete Sesame Street neighborhood. Colorful, chunky K’NEX pieces make the building process easy for small hands as little builders take pride in creating their favorite TV friends.

Sesame Street Best Friends Building Set
Kids can build their own best friends Elmo and Cookie Monster from Sesame Street! Includes 8 pieces, enough to build both well-loved pals and take them on fun adventures. Perfect for stocking stuffers, Easter baskets or first-time K’NEX builders. Suggested retail price is $5.99. Available Spring 2011.

Elmo’s Chilly Day, Elmo’s Rainy Day and Cookie Monster’s Sunny Day Building Sets
Little builders can bring their Sesame Street friends to life in any weather. Each set includes a buildable character (Elmo or Cookie Monster) plus blocks to create a sunny, wintery, or rainy day. A “Play and Learn” activity sheet offers fun, educational activities and additional building ideas. Suggested retail price is $6.99. Available Spring 2011.

Sesame Street Talking Pirate and Talking Knight in Armor Elmo Building Sets
Elmo is ready to take kids on an adventure! Children will delight in building this popular character then pressing Elmo’s head to hear two fun phrases about his exciting adventures. The included “Play and Learn” activity sheet offers ideas for collaborative fun for the whole family. Suggested retail price $16.99. Available Fall 2011.

Since 2007, K’NEX has been a proud partner of Sesame Workshop, the non-profit educational organization behind Sesame Street. The new K’NEX Sesame Street building sets are available at Toys ‘R’ Us, Target, online retailers and on http://www.knex.com.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” For more information, please visit http://www.knex.com.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children’s health, military deployment and emergency preparedness. As a nonprofit, product proceeds and philanthropic support endow Sesame Workshop’s educational research and creative content for children around the world. Learn more at http://www.sesameworkshop.org.


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Aimee Cirucci
K'NEX Brands
215-997-7722 209
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