To be selected as the technology that search marketers 'can't live without' is a huge compliment
San Jose, CA (PRWEB) August 19, 2008
Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, today announced that the Enquisite Search Analytics Platform was named the 'Technology Platform Search Marketers Can't Live Without' at the Search Engine Strategies conference in San Jose, California. The announcement was made during the 4:30 p.m. keynote session on August 18, 2008.
"To be selected as the technology that search marketers 'can't live without' is a huge compliment," says Enquisite Founder, Richard Zwicky. "Search analytics is at the forefront of what marketers need today, which is a way to more scientifically approach getting a higher ranking in the search engine results pages or SERPs. We've focused our offerings in part on the longtail of search because it has the potential to help marketers maximize the opportunities inherent in this qualified traffic. By doing so, we're giving marketers a big-picture view of how they can improve their search result rankings and run the most effective campaigns," Zwicky concludes.
The SES Awards were developed by SES editorial staff to recognize exemplary work in the search engine marketing field. SES staff reviewed all awards applications and determined finalists; then, a panel of more than 30 industry experts and practitioners selected the winners. The judges scored applications based on four criteria: the company or product's innovation in methodology and execution, its ability to achieve success goals, a sense of excellence in tactical execution and the company or product's overall approach and category relevance.
The Enquisite Search Analytics Platform helps digital agencies and search marketers better understand how visitors search for and find their clients' web sites and web pages, allowing them to visually determine areas for optimization. The platform provides marketers with superior geotargeting data, search engine results pages (SERPs) rankings for specific locales and seamless integration with current web analytics offerings.
Enquisite was also named a finalist in the 'Best SEM Technology for SMBs' award. The winner of that award will be announced on Tuesday, August 19, 2008 at 9 a.m.
About the SES Awards 2008:
Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years, SES has guided search marketers of all skill levels through the fast changing and complex world of search -- the single fastest growing marketing sector. In celebration of the event's 10-year anniversary, SES San Jose 2008 incorporated the first annual SES Awards.
The mission of the SES Awards is to inspire innovation and encourage new ideas. The SES Awards honored 15 outstanding search marketers and was judged by a panel of industry experts and the SES Awards editorial staff.
About Enquisite Inc.:
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.
Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a 'big picture' overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.