SES Chicago Features 85 Percent New Sessions and Tracks Compared to SEO and SEM Sessions from a Year Ago

New sessions to include focus on next generation digital marketing and social media trends, ROI development and social media strategy, and insight into the Oprah Winfrey affiliate marketing lawsuit

This is a new SES Chicago for a new era. Advances in online advertising technologies and new platforms like video and mobile are quickly transforming SEM

Chicago, IL (PRWEB) November 16, 2009 -- For seasoned search marketing and online marketing professionals, it is critical to attend bellwether conferences like SES Chicago in order to keep up rapidly changing search marketing landscape, according to a new poll conducted by Trade Show Week.

Senior Marketing Manager at AOL, Simon Heseltine

“This is a new SES Chicago for a new era” remarked VP and Global Content Director for Search Engine Strategies Mike Grehan. “This isn’t last year’s SES Chicago. Times are changing for the search industry. Advances in online advertising technologies and new platforms like video and mobile are quickly transforming SEM. We’ve listened to the feedback from attendees and panelists and we’ve come up with a show that we think everyone will be able to get excited about…I know I am!”

Even during an economic downturn, corporations continue attending conferences critical to their business future. Industry publication “Trade Show Week” recently conducted a survey which concluded that 96% of CEOs and senior marketing executives are attending their industry’s most important events this year. The survey indicates that in a challenging economy, it’s more important to keep up to date with industry trends, new products and solutions, and build new relationships because all three of these areas provide significant value and efficiency for companies and keeps companies competitive.

The aforementioned survey indicated several reasons cited by CEOs and senior executives for attending industry shows like SES Chicago. These included learning new technical information, the best use of digital media and social media for their companies, and strategies for thriving during a downturn.

As evidence of keeping up on change from year to year, SEO sessions at this year’s SES Chicago include breaking trends such as:

Search: Where To Next?, led by Simon Heseltine (AOL) will inform its attendees what to look out for in the next generation of digital marketing, and what should be on the search radar of marketers in the next five to ten years.

From Search to Discovery, led by Incisive Media’s Mike Grehan, will focus on social media-related trends and attendees can receive advice from long-time SEO experts on how best to use social media to their advantage.

Social Media Strategy and ROI Development, a sponsored session from Serengeti Communications, will go over how to create a successful social media strategy, what to measure and how to measure it, and expose secrets of high-ROI social media.

The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know discusses the lawsuit brought by Oprah Winfrey’s production company against over fifty internet marketers and their affiliates. Attendees will learn how to identify issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance.

There are also a range of new products to review, detailed in these sessions:

YouTube and Video Optimization is taught by industry veteran and well-known author Greg Jarboe of SEO-PR and will focus on the tremendous opportunity YouTube (with its 1 billion+ views/day) presents to marketers.

The Next Generation of AdWords Bidding: Conversion Optimizer, a Google sponsored session.

Cool Mobile Apps, Augmented Reality - It's a Brave New World!, led by Mike Grehan, explores the world of new innovative mobile apps, focusing specifically on “augmented reality,” and discusses the marketing possibilities therein.

Facebook Rockstars RoundTable: Marketing For the Other Internet is part of a hybrid track which puts together a “rock star” lineup of individuals who have made Facebook such a successful brand. Learn from their experience in this session.

Register for SES Chicago here.

About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit: incisivemedia.com/?utm_source=PR.

For more news and event updates visit our SES Blog at: blog.searchenginestrategies.com/?utm_source=PR

Editorial Contacts
Greg Jarboe
SEO-PR
978-549-9537
E-mail SEO-PR
Christian Georgeou
Incisive Media
212-457-7844

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