“SES is always a place where online marketing thought leaders share and compare best practices in search marketing including social media, PR and SEO,” said Buyer. "SES gives the attendee the opportunity to get expert marketing advice," said Evans.
(PRWeb UK) February 22, 2011
Buyer will share ways to optimize online PR plans and socialize websites during three panels:
“SES is always a place where online marketing thought leaders share and compare best practices in search marketing including social media, PR and SEO,” said Buyer.
The first session, Search, PR and The Social Butterfly, Buyer and U.K. colleague Katy Howell will share how to merge the best of public relations and social media while influencing SEO.
Buyer will also be teaming up with Liana Evans @storyspinner for a social media clinic designed to give businesses on-the-spot advice on how to effectively apply the latest social media strategies to a corporate website.
The four-day SES London conference, which marks Buyer’s 10th as panelist and moderator, promises to be the largest yet as it brings together the industry’s brightest minds and most seasoned practitioners to share best practices in search and online marketing. Other notable sessions include: PPC or SEO? The Ultimate Search Marketing Battle, Twitter Nation & Automation, Developing Great Content and Killer Facebook Marketing Tactics.
Finally, Buyer, whose article Social PR: 10 Ways to Do PR Better with Social Media was recently published for Search Engine Watch, will close down the show by moderating one of SES London’s last panels: Social Media & the Marketing Mix.
To follow the conference in real-time stay tuned to tweets marked with #sesuk and follow @lisabuyer
About Lisa Buyer and The Buyer Group
In addition to managing her own agency, Lisa Buyer is a speaker, blogger and writer on the topics of online public relations influencing social media and SEO. Her article scan be found published in ClickZ and Search Engine Watch. The Buyer Group is an interactive PR, social media and branding agency in Florida that also consults agencies transitioning from traditional media to today's best digital strategies. Clients include public and private companies in the technology, real estate and health/beauty industries. For more information about The Buyer Group visit: http://thebuyergroup.com . Buyer recently rebranded her blog SocialPRScoops.com dedicated to news on PR influencing Social Media.
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