David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

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Scott to Deliver Keynote at Search Engine Strategies New York, March 22-26, 2010

David Meerman Scott, Internet marketing strategist and best-selling author

I’m a big supporter of Search Engine Strategies, having attended my first one back in 2002. SES New York is a fantastic conference—I just love the way it brings the search community together.

Internationally known Internet marketing strategist and author David Meerman Scott will be featured in a free Search Engine Strategies (SES) webcast. Scott is the author of the recent hit book “World Wide Rave” in which he describes the concept of a particular business or brand becoming known worldwide through online buzz, which in turn results in increased sales and recognition. The second edition of his BusinessWeek bestseller (published in 24 languages), “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly,” was published in January.

Webcast: “Generating Global Buzz – and the PR/Marketing Strategies to Do It!” with David Meerman Scott

When: Tuesday, February 16, 2010, 1 p.m. EST (10 a.m. PST)

To register for the free webcast: Go to the SES Event Registration Page

Special webcast promotion: Six free copies of Scott’s book, “World Wide Rave,” will be given to the six attendees who ask the most compelling questions during the webcast!

Webcast sponsored by: HubSpot, Inc., which offers small and mid-size businesses an inbound marketing system to lets users take advantage of the changing nature of how products are bought and sold.

In addition to the webcast, Scott is scheduled to deliver the opening keynote at SES New York, the industry’s largest search engine marketing (SEM) conference, being held at the New York Hilton, March 22- 26, 2010. Marketers can register for the conference at a discounted rate through February 19.

“I’m always excited to be able to introduce my ideas to thousands of people, and to do it through an SES webcast and an SES conference means even more,” remarked Scott. “I’m a big supporter of Search Engine Strategies, having attended my first one back in 2002. SES New York is a fantastic conference—I just love the way it brings the search community together. As for what my keynote will focus on, it’ll be based on the themes in ‘World Wide Rave’ and my other books, but I’ll be throwing a few surprises in especially for search engine marketing experts. Prepare for the unexpected.”

“SES New York 2010 may very well be the strongest SES we’ve ever had, and certainly one of the reasons for this is securing David Meerman Scott as our opening keynote speaker,” said Matt McGowan, Publisher and Head of U.S. for incisive Media. “David is an international star in this industry—he’s already authored several bestselling books, and his ideas have rewritten some of the rules of conventional PR and marketing. The audience is in for a real treat.”

SES New York will attract more than 5000 marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. SES New York is organized and programmed by the SES Advisory Board.

For more information about SES New York 2010, visit:

More about David Meerman Scott:
Scott has authored five books, including “The New Rules of Marketing & PR,” recently published in its second edition, is an award-winning BusinessWeek bestseller. Scott was the vice president of marketing for two publicly traded technology companies and Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies.
David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries.

About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit incisivemedia.com.

For more news and event updates visit the SES blog at: http://blog.searchenginestrategies.com/

For more information, contact:
Greg Jarboe, SEO-PR, Inc.

Christian Georgeou, Incisive Media

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