ContactPoint CEO Jason Wells to Speak on Conversion Optimization at SES Toronto

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ContactPoint CEO that recently oversaw the launch of LogMyCalls, to provide specific tips on optimizing conversion rates.

LogMyCalls | The Smarter Call

This presentation will show you what to test, how-to test and how-to optimize conversion rates.

Jason Wells, CEO of ContactPoint—developers of the award-winning LogMyCalls—will be a speaker at SES Toronto on June 12. The presentation is titled, Top Tips for Conversion Optimization.

The Top Tips for Conversion Optimization session is Tuesday, June 12, 2012 at 1:30 PM at the Hyatt Regency Toronto.

Wells’ presentation will last around 25 minutes. He will then take questions from attendees.

The presentation will provide marketers with advanced tips that will help them improve and optimize their conversion rates. Attendees will learn how to modify their website and achieve the quickest profit potential in the shortest amount of time. The session will cover A/B testing, landing page optimization, examples of what to tweak, what to avoid and what to improve. The presentation will provide concrete tools to optimize conversion rates right now.

“SES Toronto is a remarkable event,” Wells says. “Conversion optimization is the most vital, yet most often overlooked, element of website creation, SEO, PPC and marketing campaigns. Every company, from enterprise-class to SMB, could improve their conversion rates. This presentation will show attendees what to test, how to test, and how-to optimize. This is going to be a very, very fun session!”

To read Jason Wells’ biography click here.

About ContactPoint

ContactPoint is the world leader in marketing and sales optimitics. Their new product, LogMyCalls, is a call tracking, lead scoring, marketing automation and mobile marketing tool that measures marketing performance, lead quality and customer intelligence. Replete with marketing reports, call recording data and powerful telephony features, LogMyCalls allows businesses to determine which advertising methods are effective and transform their ability to secure business over the phone. For more information, or call 866-811-8880.

About SES Toronto

Since 1999, SES has been the leading international conference for webmasters, digital agencies and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast-changing and complex world of search—the single fastest growing marketing sector. They have an absolute commitment to deliver the finest speakers, the latest marketing intelligence and clear, actionable tips and tactics that delegates can apply the moment they get back to the office.

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McKay Allen
ContactPoint, LLC
(435) 215-7049
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