PFAFF® Unveils Its New EXPRESSION™
Line of Sewing Machines
King Size Quilting Projects, Leather Coats, Satin Draperies Are Among
the Projects EXPRESSION Sewing Machines Will Make with Precision
HAMILTON, Bermuda (Business Wire EON/PRWEB ) August 5, 2008 --
Today SVP Worldwide, owner of PFAFF®—the
world’s leading brand of premier sewing and
embroidery machines, announced the introduction of its new EXPRESSION™
line of sewing machines. The spacious, bright and precise features
provide flexibility for quilting, fashion design, and home décor
projects. The PFAFF EXPRESSION line includes the EXPRESSION 2.0, 3.0 and
the QUILT EXPRESSION 4.0 designed specifically for quilters’
needs.
“Personal expression is at the heart of sewing,”
said Don Fletcher, CEO of SVP Worldwide. “The
new PFAFF EXPRESSION line of sewing machines perfectly complements the
creativity and attention to details that sewers require. PFAFF’s
146 year sewing heritage has reached another significant milestone that
will help sewers realize their sewing potential.”
Prominent features on the new PFAFF EXPRESSION line result in perfect
precision for sewing projects ranging from curtains to tablecloths,
coverlets to fashion clothing and quilting.
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Spacious: With 250 mm / 10 inches of space to the right of
the needle, sewing projects can easily be made with exceptional
amounts of fabric. Sewing tubular items like sleeves is convenient
with the long slender free-arm. Adding a personal design to quilts
through free-motion sewing and embroidery is now made easy.
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Bright: Dual lights illuminate the entire work area with no
shadows and the large illuminated graphic display shows sewers the
selected stitch in actual size at the recommended setting. With 37
different needle positions available for a straight stitch, sewers
can stitch each stitch exactly where desired with a simple touch
of a button.
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Precise: The Original IDTTM
feature guarantees even fabric feed from top to bottom and the
automatic tie-off at the beginning and end of each seam makes for
a quick and easy finish. The electronic needle piercing power
provides perfectly even stitches while the 9 mm wide decorative
stitches, cross stitches, hemstitches and quilt stitches give a
personal touch to all sewing projects.
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“The new PFAFF EXPRESSION line of sewing
machines is bringing affordable high quality features to sewers around
the world,” said Brad Hunsaker, Global Vice
President of Sales and Marketing for SVP Worldwide. “The
EXPRESSION line of sewing machines not only creates exquisite fashions,
it provides a high level of sewing ease for individual expression.”
The PFAFF EXPRESSION line of sewing machines can be viewed at www.pfaff.com
or consumers can visit their local PFAFF authorized retailer to try the
new machines.
About PFAFF
The pinnacle of German design and engineering, PFAFF sewing machines are
the world’s premier precision machines that
sewers aspire to own. The PFAFF brand has a 146 year sewing heritage
that creates a climate for continued development and design of high
quality sewing and embroidery machines. As the perfector of the sewing
craft, PFAFF machines are the catalyst for passionate sewers, giving
high quality results in all aspects of sewing. Known for technical
refinements and precision, PFAFF sewing and embroidery machines inspire
sewers to perfect their art.
About SVP Worldwide®
SVP Worldwide, a global company headquartered in Hamilton, Bermuda and
doing business through its affiliated companies in over 190 countries,
specializes in the design, manufacture and sale of high quality
household sewing machines and related products under the SINGER,
HUSQVARNA VIKING, and PFAFF brand names. For more information about the
Company and the company’s brands view the
following websites: www.svpworldwide.com,
www.singer.com, www.husqvarnaviking.com,
www.pfaff.com, www.sewingideas.com,
www.myembroideries.com.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5744290
See the original story at: http://eon.businesswire.com/releases/sewing/expression/prweb1183694.htm
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