HUSQVARNA VIKING® Unveils New High-End DESIGNER DIAMOND™ Sewing and Embroidery Machine for the Sewing Enthusiast : Icon of Sewing Innovation Introduces the World's Largest, Brightest, Interactive Touch Screen

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Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of its new top of the line HUSQVARNA VIKING DESIGNER DIAMOND™ sewing and embroidery machine. Now, sewers have the capability to create, view and customize embroidery designs in stunning detail on the largest and brightest, interactive VGA touch screen available in the sewing industry. At the touch of a fingertip or stylus, the DESIGNER DIAMOND™ machine will automatically embroider the sewer's creation on the largest sewing and embroidery surface available.

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HUSQVARNA VIKING premium sewing machines have been produced using world-renowned Swedish engineering since 1872

"HUSQVARNA VIKING sewing machines give sewers high-end convenience to enhance their joy of creative sewing," said Don Fletcher, CEO of SVP Worldwide. "Sewing ideas that may have been considered too time-consuming before are no match for the new DESIGNER DIAMOND sewing and embroidery machine. The HUSQVARNA VIKING tradition of innovation has culminated in the DESIGNER DIAMOND sewing machine that will provide sewing enthusiasts with unlimited options."

The new DESIGNER DIAMOND sewing and embroidery machine gives sewers and quilters the fastest, easiest path from concept to completion through its generous capability, remarkable convenience and exclusive sewing innovations:


Embroidery designs can be enlarged or reduced, moved and combined, perfectly positioned on fabric and at the same time viewed in striking 3-dimensional realism in true colors on the world's highest resolution and largest interactive touch screen available on a sewing machine. The largest sewing surface and embroidery area available in the market today (embroideries up to 360x350mm) allows sewers to create large sewing projects. Sewers are no longer limited to smaller projects and the hassle of constant re-hooping. The large sewing surface provides freedom, flexibility and saves time. Convenience:

With the touch of a button the exclusive SEWING ADVISOR™ feature eliminates time-consuming guesswork as it instantly selects the best stitch and settings for the type and weight of fabric being sewn, and recommends the presser foot, needle and more for successful sewing. Extensive, colorful embroideries are easier than ever to stitch out with the time-saving feature Automatic Jump Stitch Trim which automatically trims jump stitch threads while embroidering. The exclusive EMBROIDERY ADVISOR™ feature recommends needle, stabilizer, thread and more for perfect embroidery every time. The EXCLUSIVE SENSOR SYSTEM™ feature automatically lowers the presser foot when you start to sew. Sensor Foot Pressure automatically senses the fabric thickness—resulting in a perfect even-feed of any fabric and/or batting. The Sensor Foot Pivot position raises the foot to just the right height for adjusting a project or turning a corner. Innovation:

The DESIGNER™ Deluxe Selection feature offers more than 1,100 beautiful stitches and lettering, up to 41.7 mm wide with OmniMotion Stitches, plus hundreds of embroidery designs. For a sewer's most ambitious design ideas, the optional DESIGNER™ Majestic Hoop (360x350mm, 14 ¼" x 13 ¾") and the optional 4D™ Embroidery Software adds a whole new dimension to personal embroidery. "HUSQVARNA VIKING premium sewing machines have been produced using world-renowned Swedish engineering since 1872," said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. "The DESIGNER DIAMOND sewing and embroidery machine combines quality craftsmanship with cutting-edge technology, resulting in the most generous sewing features available. With the DESIGNER DIAMOND machine as their partner, all the sewer needs to do is just imagine."

The new HUSQVARNA VIKING DESIGNER DIAMOND sewing and embroidery machine can be viewed at or consumers can visit their local HUSQVARNA VIKING authorized retailer to experience the joy of sewing on the new DESIGNER DIAMOND machine.


As the industry leader in bringing new sewing innovations to the marketplace, the tradition of innovation and renowned craftsmanship associated with HUSQVARNA VIKING sewing machines continues today. HUSQVARNA VIKING premium sewing machines have been produced using world-renowned Swedish engineering since 1872. HUSQVARNA VIKING sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime.

About SVP Worldwide®

SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high-quality household sewing machines and related products under the SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information about the Company and the company's brands, view the following websites:,,,,, and


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