PFAFF® Makes History with Its Largest Portfolio Unveiling of Sewing and Embroidery Machines : Premier Sewing Machine Brand Continues 146 Year Heritage of Delivering Sewing Precision with Its New CREATIVE™, EXPRESSION™ and HOBBYLOCK™ Lines of Machines

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Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the largest introduction of new sewing, embroidery and overlock machines in the 146 year history of PFAFF. Unveiled for the first time at the 2008 PFAFF International Dealer Convention held in Dallas, Texas, USA, the new CREATIVE™ 2.0, CREATIVE™ 4.0 sewing and embroidery machines, the EXPRESSION™ 2.0, EXPRESSION™ 3.0, QUILT EXPRESSION™ 4.0 sewing machines and the HOBBYLOCK™ 2.0 overlock and serger extends the latest innovations and technology to sewers in straightforward yet highly advanced machines.

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The company's entrenched commitment to research and development through technology and consumer input is allowing our business to remain fresh with innovation as the popularity of sewing continues to grow throughout the world.

"PFAFF's historic unveiling emphasizes the company's commitment to remain ahead of the competitive curve and provide products sewers aspire to own," said Don Fletcher, CEO of SVP Worldwide. "The company's entrenched commitment to research and development through technology and consumer input is allowing our business to remain fresh with innovation as the popularity of sewing continues to grow throughout the world."

The new state-of-the-art machines offer unparalleled sewing precision, brightness and space. The Original IDT™ feature, precise positioning, adjustable LED lighting, the longest free-arm and most space to the right of the needle are only a few examples of the hundreds of features now being made available.

The CREATIVE 2.0 and CREATIVE 4.0 sewing and embroidery machines are the newest members of the CREATIVE line of PFAFF machines. Created using the new PFAFF platform which set an industry-wide standard for sewing space (250mm, 10 inches, space to the right of the needle), the CREATIVE 2.0 and CREATIVE 4.0 machines provide sewers an intuitive user interface that enables the creation of complex and large embroidery designs with a touch of a stylus. The available 300 intricate 9 mm stitches on the CREATIVE 4.0 machine will inspire new ideas. In addition, the top of the line CREATIVE VISION™ sewing and embroidery machine remains the number one desired machine for advanced sewers. Its brand new features include automatic Cut Jump Stitch, tapering with patchwork, new beading and candlewicking stitches, and the ability to see how much time it will take to embroider a color block.

The new EXPRESSION line of sewing machines will bring affordable high quality features to sewers around the world. With 37 different needle positions available for a straight stitch, sewers can place each stitch exactly where desired with a simple touch of a button. Prominent features include dual lighting, 9 mm high quality stitches, and a graphic display where sewers can see the actual size of the stitch on the screen. Sewing tubular items like sleeves is convenient with the long slender free-arm. Adding a personal design to quilts through free-motion sewing and embroidery is now made easy.

The new HOBBYLOCK 2.0 overlock machine saves sewers time as it handles sewing, trimming and finishing in one step. These multifunctional features that create 1,300 stitches per minute are ideal for the sewer who likes precise results in stretch fabric and knits.

"PFAFF's attention to detail gives sewers the ultimate sewing experience," said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. "Our climate for continual development allows PFAFF to create sewing, embroidery and quilting products that are the number one choice for the world's advanced enthusiasts. Our new PFAFF product lines will continue to inspire sewers to perfect their art."

The new PFAFF CREATIVE, EXPRESSION and HOBBYLOCK machines can be viewed at or consumers can visit their local PFAFF authorized retailer to try the new machines.


The pinnacle of German design and engineering, PFAFF sewing machines are the world's premier precision machines that sewers aspire to own. The PFAFF brand has a 146 year sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines. As the perfector of the sewing craft, PFAFF machines are the catalyst for passionate sewers giving high quality results in all aspects of sewing. Known for technical refinements and precision, PFAFF sewing and embroidery machines inspire sewers to perfect their art.

About SVP Worldwide®

SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information about the Company and the company's brands view the following websites:,,,,,


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Stephen Whyte
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