PFAFF(R) Introduces World's Most Advanced Sewing and Embroidery Machine: CREATIVE VISION(TM) -- New State-of-the-Art Machine Offers Unprecedented Sewing Precision, Brightness and More Sewing Space

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Today SVP Worldwide, owner of PFAFF(R)--the world's leading brand of premier sewing and embroidery machines, announced the introduction of its CREATIVE VISION(TM) line, the most advanced sewing and embroidery machine in the consumer marketplace. The CREATIVE VISION machine is the first in a series to be launched on the new PFAFF platform which sets a new standard for the PFAFF range with more sewing space combined with signature features that deliver precise sewing and embroidery results. This revolutionary sewing and embroidery machine is guaranteed to give sewing enthusiasts worldwide the ability to bring their own creative visions to life.

The PFAFF brand is the perfector of the sewing craft

    "PFAFF sewing machines are the world's premier precision machines," said Don Fletcher, CEO of SVP Worldwide. "The CREATIVE VISION sewing and embroidery machine provides sewers with the most comprehensive package of features available in the marketplace, inspiring sewers to perfect their creativity. Experienced sewers will find that the CREATIVE VISION machine delivers on its tagline--The More You Want The More You Get."

The CREATIVE VISION sewing and embroidery machine offers sewers previously unavailable features and benefits including enhanced sewing precision, brightness and more sewing space.

-- Precision: The Original IDT(TM) feature guarantees even fabric feed from top to bottom, while precise positioning is the most accurate means of connecting large embroidery creations.

-- Brightness: Custom, adjustable LED lighting allows sewers to perfectly illuminate their sewing space specific to their fabric, without any shadows. The brilliant PFAFF HD color touch screen has three dimensional views of designs, shapes and colors so sewers can view all correct colors and sewing stitches in the right size.

-- Space: The largest embroidery area available in the market today (up to 360x350mm), the longest free arm and the most space to the right of the needle (250mm) enables sewers to create the largest embroideries in the industry and create sewing projects with unprecedented amounts of fabric.

PFAFF sewing machines are the pinnacle of German design and engineering. Offering more unique features not found on any other sewing machine, the CREATIVE VISION machine has an intuitive navigation menu that enables the creation of complex embroidery designs with the touch of a stylus. The USB embroidery stick and USB port allows sewers to create and transfer intricate designs from a personal computer or the Internet. These advanced features, along with a large selection of high quality 9mm stitches, will inspire new ideas.

"The PFAFF brand is the perfector of the sewing craft," said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. "The CREATIVE VISION sewing and embroidery machine extends the latest innovation and technology to sewers in a straightforward yet highly advanced machine. The CREATIVE VISION line's unique features will attract sewing enthusiasts who may or may not currently own a PFAFF machine. The culmination of the CREATIVE VISION sewing machine's development and design demonstrates why PFAFF sewing machines are the number one choice for the most advanced sewers around the world."

The PFAFF CREATIVE VISION sewing and embroidery machine can be viewed at or consumers can visit their local PFAFF authorized retailer to try the new machine.


The pinnacle of German design and engineering, PFAFF sewing machines are the world's premier precision machines that sewers aspire to own. The PFAFF brand has a 145 year sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines. As the perfector of the sewing craft, PFAFF machines are the creative catalyst for passionate sewers giving high quality results in all aspects of sewing. Known for technical refinements and precision, PFAFF sewing and embroidery machines inspire sewers to perfect their art.

About SVP Worldwide

SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) brand names. For more information about the Company and the company's brands view the following websites:,,, and

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Stephen Whyte
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