The New HUSQVARNA VIKING® SAPPHIRE™
Sewing Machines Bring Exclusive Features to a Whole New Market
New Sewing Innovations Bring Increased Convenience and Capability
for Sewers Worldwide
HAMILTON, Bermuda (Business Wire EON/PRWEB ) March 13, 2007 --
Today SVP Worldwide, owner of HUSQVARNA VIKING®
brand sewing machines—the leading global
sewing machine manufacturer—announced the
worldwide introduction of its new SAPPHIRE™
line of sewing machines. The new SAPPHIRE 830 and SAPPHIRE 850 sewing
machines combine state-of-the-art advancements with HUSQVARNA VIKING
brand’s renowned craftsmanship to enhance the
sewing experience for any sewer. Inspired by the worldwide spotlight on
creative sewing, intermediate sewers will find in this new generation of
machines exclusive features that have only previously been available on
the most expensive machines. SAPPHIRE sewing machines are now available
from authorized independent HUSQVARNA VIKING retailers throughout the
world.
"HUSQVARNA VIKING sewing machines are known for being high quality,
user-friendly machines that enable the beginning sewer to transition to
the next skill level," said Don Fletcher, CEO of SVP Worldwide. "The
SAPPHIRE line brings the HUSQVARNA VIKING high-end exclusive features to
a whole new market of sewers. Whether the interest is quilting,
crafting, fashion sewing, or home decor, the SAPPHIRE sewing machine
will enable sewers to take their creativity to the next level."
Exclusive features that sewers have desired, but may have been out of
reach, are now available in the SAPPHIRE line. The Exclusive Sensor
System automatically lowers the presser foot when you start to sew and
adjusts the presser foot pressure after sensing the fabric thickness—resulting
in a perfect even-feed and the pivot position raises the foot to just
the right height for adjusting a project or turning a corner. The
SAPPHIRE machine’s sewing surface between the
machine side and the needle has been extended to an impressive ten
inches (25.4 cm)—providing more sewing and
fabric space than ever before. With a touch of a button the Exclusive
SEWING ADVISOR® feature automatically selects
the best stitch and settings for the type and weight of fabric being
sewn, and also provides important advice for successful sewing. The LCD
GraphicDisplay shows the chosen stitch in actual size before it is sewn,
along with other important sewing information. The Exclusive Sensor
One-Step Buttonhole Foot creates perfectly balanced buttonholes by
sewing both sides of the buttonhole in the same direction. In addition,
dual lights illuminate the needle and extended sewing surface to
eliminate eye strain and make sewing easier.
"The HUSQVARNA VIKING line of sewing machines is broad enough to help
keep today’s enthusiast sewing for a
lifetime," said Brad Hunsaker, Global Vice President of Sales and
Marketing for SVP Worldwide. "By listening to sewers worldwide and
providing features they want—like the
SAPPHIRE sewing machine’s expanded working
area, new exclusives for ease of use, and better light—all
at a competitive price, HUSQVARNA VIKING sewing machines continue to be
a prestigious influence in the $2 billion sewing industry."
The HUSQVARNA VIKING® SAPPHIRE™
sewing machines can be viewed at www.husqvarnaviking.com
or consumers can visit their local HUSQVARNA VIKING authorized retailer
to try the new machines.
To download a high resolution photo of the New HUSQVARNA VIKING®
SAPPHIRE™ 830 and/or SAPPHIRE™
850 sewing machines, visit the digital image database at:
http://hv.aksess-it.com, user
name: Editor; Password: viking. Click "Find an Image" and enter
"Sapphire" into the Keyword Search.
About SVP Worldwide and the HUSQVARNA
VIKING brand of sewing machines:
SVP Worldwide is a global company specializing in the design,
manufacture and sale of high quality household sewing machines and
related products under the HUSQVARNA VIKING brand name that enhance the
joy of creative sewing. HUSQVARNA VIKING sewing machines are produced at
the company’s facility in Huskvarna, Sweden
which has designed and manufactured premium sewing machines since 1872.
The tradition of fine craftsmanship that has always been associated with
HUSQVARNA VIKING sewing machines continues today. SVP Worldwide offers a
complete range of HUSQVARNA VIKING sewing machines worldwide for sewers
of all skill levels and lifestyles through its authorized independent
retailer stores.
The SVP Worldwide enterprise is headquartered in Hamilton, Bermuda and
is the owner of the SINGER, VIKING and PFAFF brands of sewing machines,
which they manufacture and sell worldwide in over 190 countries.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5351544
See the original story at: http://eon.businesswire.com/releases/sewing/viking/prweb511017.htm
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