Jane's Sew & So Launches "It's a Sew & So Summer" Video Contest On YouTube

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Viewers vie to become Internet's next sewing star, win Project Runway sewing machine from Sew Joe Stitch Lounge and specialty machines from Simplicity Creative Group

It's a Sew & So Summer!

Internationally syndicated television show, Jane's Sew & So, kicks off the Summer of 2009 with a viewer video contest on YouTube.

'Tweens and teens in the United States enjoy a whopping 2,112 hours of summer vacation every year -- that's a lot of time to fill! Finding meaningful, constructive activities that promote self-esteem can be difficult when competing with blockbuster movies, the eternal pull of the mall and hours spent staring at a laptop or TV screen.

The "It's a Sew & So Summer!" video contest will engage kids in handwork activities that provide outlets for creative expression and afford them opportunities to engage in meaningful conversation and shared purpose with friends and family.

Viewers can script, shoot, edit and upload their original videos to YouTube that feature them making one of the projects from the first season of Jane's Sew & So or from one of the exclusive "Sew and So Summer" webisodes.

A Grand Prize will be awarded to the video-maker whose video best exemplifies the spirit of "Make It Your Own," based on viewer votes. The winner will receive a prize package that includes a new Brother Innovís-40 Project Runway Sewing Machine, courtesy of Sew Joe Stitch Lounge, plus a Bias Tape Maker and Rotary Cutting Machine, courtesy of Simplicity Creative Group.

An additional five prizes will be awarded by a panel of 3 Hollywood producer-judges in the following categories: the "Mother Earth" Award for best use of "upcycled" materials, the "Why Didn't We Think of That" Award for Innovation, the "All for One and One for All" award for a family or group of friends who work on a project together, the "Laughed 'Til Our Side Seams Split" Award for Funniest Video and the "Three Hanky Prize" for Most Emotional Video.

All winning videos will be featured on the official Jane's Sew & So site at http://www.janessewandso.com as well as select sponsor websites. Official rules and submission instructions are available at http://www.sewandsosummer.com. Contest opens on Monday, July 6, 2009 and closes for new submissions on August 24th. Winners will be announced on the website on September 2nd - just in time for Labor Day, the official end of "It's a Sew & So Summer!"

About Jane's Sew & So:

Sew Hip! Sew Cool! So Easy! Using "upcycled" materials, "Frankensteined" patterns and thrift store treasures to create fabulous fashion at a fraction of store prices, Jane Samson inspires her audience to experiment with their unique sense of style and develop their designer's eye.

So, whether it's a skirt made out of an old pair of jeans for a college-bound teen, funky purses crafted out of shrunken sweaters for two buddies on a budget, or a slick, silkscreened hoodie made out of two discarded jackets for a middle school skateboarder, Jane gives them all the necessary tools to design it, sew it, and make it their own!

Using 3D animations and multiple camera angles that put the viewer right in middle of the action, Jane's Sew & So offers 'tween and teens a relaxed and entertaining way to express themselves, increase their self-esteem and re-connect with family and friends while promoting Good Earth Stewardship. Stop shopping and start sewing!

About Simplicity Creative Group:

Simplicity Creative Group is dedicated to encouraging and supporting your creativity with high quality, fun to use products, projects and services. Our family of well known craft, sewing, knitting, hobby and home decorating brands includes: Simplicity Pattern Company, Wright's, Conso, Boye Needle, E-Z Quilting, and British Trimmings.

Our mission is to be one of the world's leading creators of products that facilitate individual expression and promote personalized creativity. Utilizing our portfolio of brands, and leveraging knowledge and experience gained over the past century, we seek to develop innovative and reliable products of the highest quality.

About Sew Joe Stitch Lounge

Owner and officially-licensed Brother Sewing dealer, Jeanie Joe has been sewing since she was 9-years-old. For the past 25 years, she owned and operated a thriving home-based sewing business, specializing in bridal, special occasion and couture alterations. Additionally, Jeanie has costumed many theatrical productions.

Inspired after nearly being chosen to become a cast member of Bravo's wildly popular Project Runway, she opened her own sewing studio store, Sew Joe Stitch Lounge, to bring the art of sewing to a new generation through classes in design, embroidery, sewing and crafts. Jeanie creates sought-after, one-of-a-kind handbags and accessories out of unexpected textile combinations and found objects. The Sew Joe Stitch Lounge allows Jeanie to interact one-on-one with her devoted customers with whom she shares her passion for sewing.

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Susan Deming

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