Holiday Gift Ideas: Sewing, Hobby & Craft

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Sew a gift this holiday season or give the gift of sewing to a family member or friend with a SINGER®, HUSQVARNA VIKING® or PFAFF® sewing machine. Consumers can also enter a contest this holiday season to win a featured sewing, embroidery or quilting machine and a $1,000 shopping spree.

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Giving the gift of sewing is easy with the new SINGER, HUSQVARNA VIKING and PFAFF sewing, quilting and embroidery machines. These dependable machines are loaded with features and benefits that are perfect for holiday sewing, hobby and craft projects.

"Sewing is an ideal holiday activity and gift because it keeps on giving," said Don Fletcher, CEO of SVP Worldwide, http://www.svpworldwide.com. "Giving the gift of sewing is easy with the new SINGER, HUSQVARNA VIKING and PFAFF sewing, quilting and embroidery machines. These dependable machines are loaded with features and benefits that are perfect for holiday sewing, hobby and craft projects."

To enter the GIFTS BY YOU contest presented by SVP Worldwide and Martha Stewart Living Omnimedia (MSLO), upload a photo of a sewn project at http://www.marthastewart.com/sew between November 17, 2008 and December 31, 2008. Images of the uploaded sewn projects will be displayed on the Martha Stewart Living Omnimedia website at http://www.marthastewart.com during this time. Entrants will be asked to enter their project to be judged in one of the following four categories: home décor/crafting, fashion, machine embroidery and machine quilting. Each person who uploads a photo of their own project will receive a $5.00 gift card they can use at authorized and participating SINGER, HUSQVARNA VIKING and PFAFF retailers throughout the U.S.—it's SVP Worldwide's holiday gift to sewers.

One project in each category will be selected by a panel of sewing experts from MSLO and SVP Worldwide. The winner in each category will receive the following gifts:

Home décor/crafting category: SINGER® CONFIDENCE™ 7470 sewing machine Fashion category: PFAFF® EXPRESSION™ 2.0 sewing machine Machine embroidery category: HUSQVARNA VIKING® DESIGNER DIAMOND™ sewing and embroidery machine Machine quilting category: QBOT™—the robotic automatic quilter, Imperial Quilt Frame, and the PFAFF® Grand Quilter™ sewing machine. Grand prize: The Grand Prize Winner can choose one of the three featured sewing machines plus receive a $1,000 shopping spree to their local authorized SINGER, HUSQVARNA VIKING or PFAFF retailer, and the winning project will be featured in one issue of Martha Stewart Living in 2009. Whatever the price range, SVP Worldwide has the perfect sewing gifts to fulfill every holiday wish list. Among its sewing, embroidery and quilting products, the following four products provide a breadth of features and benefits for the beginner to the experienced sewer:

SINGER CONFIDENCE sewing machine: Beginning and skilled sewers alike will appreciate one-step functions, push button controls and automatic capabilities that streamline the sewing process to enhance their creativity. Extensive global consumer research has shown that sewers want a bobbin that is fast and easy to thread, larger buttons and knobs to operate the machine, more light for the sewing surface and fashionable machine colors with a contemporary feel. The new SINGER CONFIDENCE line was designed with these desired features in mind. PFAFF EXPRESSION 2.0 sewing machine: The spacious, bright and precise features on the new EXPRESSION 2.0 machine give flexibility for quilting, fashion design, and home décor projects. With 250 mm / 10 inches of space to the right of the needle, dual lighting, 37 different needle positions available for a straight stitch, and the Original IDT™ feature, PFAFF has brought affordable, high-quality features to sewers around the world. HUSQVARNA VIKING DESIGNER DIAMOND machine--the world's new top-of-the-line sewing and embroidery machine. Now, sewers have the capability to create, view and customize embroidery designs in stunning detail on the largest and brightest interactive VGA touch screen available in the sewing industry. At the touch of a fingertip or stylus, the DESIGNER DIAMOND™ machine will automatically embroider the sewer's creation on the largest sewing and embroidery surface available. The new DESIGNER DIAMOND machine gives sewers and quilters the fastest, easiest path from concept to completion through its generous capability, remarkable convenience and exclusive sewing innovations. QBOT: The new robotic quilter brings professional quilting into the home. Rather than hand stitching a quilt as it has been done for hundreds of years, home quilters can now attach the QBOT to their sewing machine and it will automatically move the sewing machine across the framed quilt while stitching perfect designs. For additional information about the GIFTS BY YOU contest visit http://www.sewingideas.com/GiftsByYou.

Note to Editors: photos, video, product SRPs, and spokespersons are available upon request.

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