Sewing Machines: A Global Strategic Business Report
San Jose, California (PRWEB) April 30, 2012
Follow us on LinkedIn – Sewing machines represent the world’s first mass produced, consumer durable. The product was the only one of its kind to witness unprecedented market penetration in all countries across the globe in early 1910s. In the 21st century, the sewing machine witnessed a sea change in terms of product designs, marketing strategies, and product positioning. The ancient art of sewing today is being positioned by companies as a creative and productive hobby, no longer confined to the professional tailors, and seamstress. Technologically advanced sewing machines are additionally driving the adoption of sewing as a hobby among tech-savvy individuals.
Innovation is the name of the survival game in the sewing machine industry. The sewing technology has scaled new heights, and continues to evolve with the development of computerized sewing machines. In order to compete effectively in the sewing machines market, companies have to constantly undertake R&D efforts to launch new and better products. Some key factors, such as reducing the weight of machines and cutting down on labor and increasing electronic control, need to be addressed. This has led to the development of a new technology, called Micromachine, which is an integration of other sophisticated technologies. This enables in producing highly efficient sewing machines, particularly in the industrial segment. Most of the noteworthy recession inspired innovation, of late, has been in the area of handheld sewing machines designed for enthusiastic DIYers.
With the recession having played out its part in full proportions, and textile industry having hit the rock bottom, a rebound was witnessed from the year 2010. Resurgence in growth fundamentals, post recession, such as the recovery in GDP growth, employment rates, income levels and discretionary incomes, and rise in consumer confidence, are expected to help drive the demand for new clothing over the next few years, which in turn will increase textile production. Stimulus packages offered by the Government to textile industry will additionally drive increased production and rollout of new clothing lines. All these factors translate into increased business opportunities for industrial sewing machines. Concurrently, the growing craze for customized designs on clothing is expected to drive the demand for home sewing machines. The desire to stand out from the crowd by flaunting attractive designs and styles, and the urge to retain their favorite clothes for a longer period will encourage customers to make, customize or repair their own clothes, which call for investment on home sewing machines. Additionally, increasing awareness of environmental and social issues, and the growing popularity of reality fashion shows on television, which promote new fashion designs and sewing skills, will help boost interest in sewing, thereby driving the demand for home sewing machines.
As stated by the new market research report, Asia-Pacific represents the largest as well as the fastest growing region for the sewing machines market. Growth in the Asia-Pacific market will be primarily driven by increased demand for low-cost sewing machine models, essentially from China. The large production base for sewing machines in the region, particularly in China and Taiwan, will continue to help the Asia-Pacific market to find success at the international level. As major garment exporters, China, India, and Vietnam, have been attracting several foreign sewing machine companies, thereby increasing the market opportunities for sewing machines in the region. Segment-wise, Industrial sewing machines market continues to be the largest and the fastest growing product segment, displaying a CAGR of about 4.3% over the analysis period 2009-2017.
Major players in the market include Brother Industries Ltd., Elna International Corp. SA, Janome Sewing Machine, Juki Corporation, Jaguar International Corporation, Necchi Macchine per cucire S.r.l, SVP Worldwide, and Singer Sewing Company, among others.
The research report titled “Sewing Machines: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for the period 2009-2017 in volume sales for major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, & Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific) Latin America (Argentina, Brazil, Mexico and Rest of Latin America) and Rest of World. Product segments analyzed include Home Sewing Machines and Industrial Sewing Machines. The study also presents historic data for an insight into market evolution over the period 2003 through 2008.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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