Shade Clothing Debuts Shade Swim with Three Tops, Unique Bottoms Designed to Hide Trouble Areas

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Shade Clothing, the first company to infuse modesty into today's hottest fashion trends, announced today the launch of Shade Swim, its new swimsuit brand.

BusinessWire

BusinessWire

The specially designed bottoms hold in your tummy and sides, while our swim tops fit loose enough to cover the high bottoms and flatter your midsection. These pieces honestly look great on every body type, which feels like a first for swimsuits.

    The line debuted March 21 with three swim top styles, each custom designed to flatter a woman's body without being too revealing. Each of the stylish tops can be matched with Shade's Swim Bottoms, which feature a four-inch slimmer band to complement the wearer's midsection.

"I don't think there is a woman in this world that enjoys shopping for swimsuits because it reminds you of all of your problem areas. We have made a special effort to design swimsuits that finally help women feel comfortable at the beach, lake or pool," said Chelsea Rippy, founder and CEO of Shade Clothing. "The specially designed bottoms hold in your tummy and sides, while our swim tops fit loose enough to cover the high bottoms and flatter your midsection. These pieces honestly look great on every body type, which feels like a first for swimsuits."

All of the pieces in the Shade Swim collection are made with a soft and durable 82 percent nylon/18 percent spandex material. The tops are lined for additional comfort and feature a removable soft cup bra. Another key detail for Shade Swim tops is the discrete pocket hidden in each bra cup to keep extra padding in place.

The Huntington swim top is offered in four vivid colors, and the tube top cut features slim, adjustable shoulder straps. This style retails for $31.50. The Huntington with Graphics is the same top, but features a unique design screen printed on each of four available colors and retails for $39.50. "Because Shade Swim uses the screen printing technique, the Huntington features stylish graphics, which are a huge contrast to the floral prints traditionally available in swim suits," said Rippy.

The Laguna swim top features a loose and relaxed cut around the waist, a halter tie around the neck, and subtle rouching at the chest. Available in four colors, this style retails for $35.50.

The Newport swim top comes in four colors and features thick, gathered straps for extra chest support. The halter tie bathing suit also features a loose and relaxed cut around the waist, minimizing attention on the stomach and hips. This style retails for $35.50.

Shade Swim Bottoms are available in eight colors and were designed to coordinate perfectly with the Shade Swim top colors. The swim bottoms feature a high-waist, mid-rise cut on the leg and a four-inch slimmer band at the waist, which is covered by each of Shade's longer swim tops. The slimmer band does extra work by minimizing the tummy and sides. The bottoms retail for $22.50.

Shade Swim pieces are sold separately online, in select retail locations, or through Shade Personal Shoppers. Shade has also added new tops to its clothing line for spring and summer, as well as several new dresses in its Basic Black collection. Visit http://www.shadeclothing.com to locate a Personal Shopper or retail location near you.

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Aubrey Cichelli
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