We couldn't be more excited about our collaboration with Shag
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Newport Beach, CA (Vocus) January 14, 2009
Classic surf brand Toes on the Nose has partnered up with world-famous Southern California artist, Shag, to release a one-of-a-kind, limited edition men's contemporary apparel collection for spring 2009.
Showcasing Shag's distinctive mid-century-style illustrations of tikis, tropical drinks, volcanoes and characters, the special edition Shag Collection is set to debut for spring '09; shipping January 15, 2009.
"We couldn't be more excited about our collaboration with Shag," said Richard Allred, Toes on the Nose president. "His '60s-inspired designs are right in line with the laidback surf-vibe and character of Toes on the Nose. Plus, aside from being a great fit, Shag is an amazing artist. Working with him enables us to bring a very special limited edition, select distribution collection to our customers."
Taking inspiration from vintage aloha shirts and classic cocktails, Shag explained that the consumption of cocktails plays a big part in his paintings, and he wanted to reflect that in one of the shirt designs.
"I used real cocktails and invented some of my own in the design. Of course, the most fun part was product testing. I had to make sure each new cocktail I invented for the shirt was suitable," Shag, a.k.a. Josh Agle, said. "Another design was inspired by the most horrid old brown aloha shirt that Richard showed me. The shirt was hideous, but had a grain of a great idea in it…the possibility that the design could wrap all the way around the shirt to form a tableau, almost like a painting, and to get the whole story, one would have to look at the shirt from all sides. The imagery involves hula girls and native guys worshipping tiki gods in a tropical jungle, with some unexpected surprises."
Offering a minimum-cut collection of distinctive engineered boardshorts in two colorways and a selection of three unique woven short-sleeve shirts, also in two colorways, the Shag Collection by Toes on the Nose will retail for $68 to $72 for the boardshorts, $96 to $110 for the shirts, and will be sold in specialty boutiques, fine resorts, and better department stores nationwide.
About Toes on the Nose:
Toes on the Nose, a surf apparel company dedicated to the history and soul of surfing, offers a wide array of products including men's, women's, swimwear, children's and accessories. Inspired by the art of nose riding, John Severson, the renowned surf artist and founder/publisher of Surfer magazine, coined the phrase and designed the logo "Toes on the Nose" for his Surfer Quarterly magazine back in 1961. The logo was used for an editorial column entitled "Toes on the Nose" depicting the classic maneuver of the surfer's toes hanging off the edge of the surfboard. With Surfer magazine's blessing, Toes on the Nose was established in 1992 in Laguna Beach, California, with the mission to define its image through the definitive soul and style of longboarding. Today, Toes on the Nose continues this tradition, catering to the surfer who wants the clean and classic style reflecting the simplicity of earlier times. Please, visit http://www.ToesontheNose.com.
Josh Agle (probably better known as Shag, a contraction of the last two letters of his first name and the first two letters of his last) is a painter, illustrator and designer working in Southern California. His paintings themselves celebrate consumerism and consumption on vividly colored, sharply rendered panels; the characters drink, smoke and eat in lavish surroundings. Currently, Shag paints in a large studio with panoramic views of a wooded valley in the hills above L.A., part of a mid-century modern home which he shares with his wife and two children. He is currently creating paintings for upcoming exhibits in New York, Paris and Tokyo. http://www.shag.com
Angie Mathews/Erika Klein
Shout Public Relations