ShalinIndia Attempts to Revive Antique Design Paisley Shawls in International Online Market

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Online India shopping store ShalinIndia brings to the international market pure wool paisley shawls in antique designs. These shawls were very popular across Europe in the nineteenth century. In recent times, however, the tapestry shawl art form is becoming extinct due to falling demand of an elegant but expensive fashion accessory.

paisley pattern shawls

Antique Paisley shawls

Paisley shawls were once upon a time very popular among the European elite. Each shawl required several man-days to create, and skill set that was developed over several years.

Shalinindia , an online shopping store from India, is attempting to revive the old art form of making paisley design pure wool tapestry shawls by launching the product on international online marketplaces. The product is now selling on ShalinIndia's own online store and also on Amazon in the US, UK, France, Germany and Japan.

"We are extremely delighted with contributing our bit to a very old art form from India.Paisley shawls were once upon a time very popular among the European elite. Each shawl required several man-days to create, and skill set that was developed over several years. Over time, demand from Europe slowed down and the hereditary artisans found it very hard to keep producing without adequate market to absorb their production. Lately nostalgic Indian customers have begun looking for these traditional yet timeless fashion accessories. As a result a new industry to produce antique design pure wool paisley shawls has begun to emerge in the states of Kashmir, Punjab, and Himachal Pradesh," explained Shalini Verma, founder of ShalinIndia.

Talking about the history of Paisley pattern shawls, Shalini adds, "In these shawls the designs are woven within the fabric and Indian floral motifs are conceived and executed with utmost delicacy. The designs have crystallized into the cone shape (also described as mango, almond, cypress, tear drop and paisley), which in its various forms dominates the shawl designs. The jacquard designs used by the shawl manufacturers in Europe in the 19th century had a profound influence on the tapestry shawl & wraps designs in India. At least initially, these shawls were primarily an article of woman rather than man's attire. But it was not till the Napoleonic period that it became a garment of high fashion. For the next 60 years, the shawl was an indispensable adjunct to the wardrobe of every fashionable woman in Europe, particularly in France. And, this was the period of the greatest productivity in the industry in Kashmir, as well of the greatest change and development in design." Shalini excitedly adds, "With these shawls wrapped around your body, you will catch every discriminating eye."

ShalinIndia, one of the premier online India shopping stores, specializes in selling India gifts, cultural and traditional products to customers around the world. Through an arrangement with Amazon, ShalinIndia keeps its inventory in five countries US, UK, France, Germany, and Japan. This enables ShalinIndia to reduce not only delivery time but also shipping costs for its customers. ShalinIndia has maintained consistently high feedback ratings from its online customers.


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Sanjay Kumar
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