ShangBy.com Expands Shanghai Shopping Experience with Cashmere : Building on Recent Success, ShangBy.com Makes Plans to Move into New Foreign Markets

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ShangBy.com, an online retailer that takes consumers into the far away shops of Shanghai to find unique and customizable jewelry, is expanding into the Shanghai cashmere and pashmina market. ShangBy.com now brings users live via video feed on the Internet into Woo Scarf and Shawl, an established cashmere retailer in Shanghai that is famous with foreign travelers, allowing shoppers to work directly with designers for custom embroidery and negotiate for great prices on these high-end scarves, blankets and shawls. ShangBy customers experience another element of Shanghai shopping from the comforts of home.

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ShangBy.com is utilizing live webcast to make online shopping an experience, rather than a chore. Technology is shrinking the globe and ShangBy.com is all about exposing cultures and making connections for people.

This expansion builds on the overwhelming success of ShangBy.com's jewelry offering. Shanghai is known for its quality pearls and semiprecious stones and Steve Bell, ShangBy.com founder and CEO, plans to expand ShangBy.com into additional markets in Shanghai with different types of goods and around the globe in markets like Thailand, India, Morocco, Turkey and Argentina.

"There are unique markets and cultures around the world that the average American shopper never gets to be a part of," said Bell. "ShangBy.com is utilizing live webcast to make online shopping an experience, rather than a chore. Technology is shrinking the globe and ShangBy.com is all about exposing cultures and making connections for people."

ShangBy.com gives people two ways to shop: 1) visit http://www.shangby.com and dial into the Shop Live toll-free phone line (1-877-PEARL51) Sunday through Thursday starting at 9 p.m. CDT to shop live in a Shanghai store with hosts Nina Johansson or Claire Bartels or, 2) browse the site 24/7 to buy one of the 1000+ items that other shoppers have already negotiated through live shopping. Every purchase is 100 percent guaranteed forever.

ShangBy.com premieres its live shopping webcast in Woo Scarf and Shawl tonight, May 21 @ 9p.m. CDT, with an encore webcast tomorrow night, May 22 @ 9p.m. CDT.

In the wake of the devastating Sichuan earthquake, ShangyBy.com has organized a donation drive. From May 16-24, a portion of sales from products purchased on ShangBy.com will go to the Shanghai Red Cross for earthquake disaster relief efforts. Individual donations from many ShangBy employees inspired the company to organize this company-wide disaster effort.

About ShangBy

Founded in November 2006, ShangBy has created a new form of consumer entertainment where people come to shop in the markets of the world without leaving their homes. Merging live video broadcasting with personal shopping, ShangBy web cast callers user are able to communicate visually, verbally and in real time with a retailer in Shanghai. The ShangBuyer controls the shopping event via the Internet and a phone call, guided by their own personal interests and product selection, just like when shopping at the local boutique. With investment support from G-51 and Draper Richards, ShangBy is set to become the Internet's trailblazing interactive video shopping service. For more information, visit http://www.ShangBy.com.

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Kari Hernandez
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