In the new world of social media and client engagement, Peter has real experience with real results. Peter is the master at leveraging social media to market and promote a business.
Beltsville, MD (PRWEB) October 03, 2011
The Diva Toolbox and Vocus (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, announced today that Vocus will be the Lead Media Sponsor for the 2011 Diva Toolbox Conference for Women in Business.
As the Lead Media Sponsor, Vocus will be providing live updates throughout the Conference on social media. In addition, the Vocus team, including Keynote Speaker, Peter Shankman, will be sharing best practices and the latest technology for business with Conference Attendees.
Vocus will teach Conference Attendees about:
- How to access more than 1.4 million journalists, bloggers, media outlets, opportunities and more using their industry-leading media database
- How to track interactions: who opened your news, who covered you, and who you influenced
- How to listen, measure, and engage your brand across millions of social media channels - Twitter, Facebook, Linkedin and more. Identify influencers and determine favorability for a complete picture of your brand presence
- How to monitor news about you, your competitors and key trends
- How to organize, prioritize, score, compare, and generate coverage reports instantly
- How to distribute press releases and pitches directly to journalists or across the web
Vocus VP and Small Business Evangelist, Peter Shankman will be opening the 2011 Diva Toolbox Conference as the Keynote Speaker. With an experienced perspective from the social media trenches, Mr. Shankman’s keynote topic, The Near-Future World of One Screen, will address the revolution in customer centric marketing and help women business owners to invest in the new social currency: relevance and trust.
“In the new world of social media and client engagement, Peter has real experience with real results. Peter is the master at leveraging social media to market and promote a business,” says Diva Toolbox Founder, Janet Powers. “His practical approach to business, understanding of how excellent customer service can fuel any business and his engaging delivery is sure to educate and entertain everyone in attendance.”
The Diva Toolbox International Conference (Second Annual) will be held Thursday, October 20 through Saturday, October 22, 2011 in Wakefield, Massachusetts, a suburb of Boston. The conference brings together women business owners from across the globe.
The conference, now in its second year, was created as a forum for women business owners to help others like themselves to grow bigger and faster. Women-owned businesses continue to grow at a rate two times that of other businesses. At the conference, attendees will network with one another, learn about new products, services and technologies and participate in educational workshops and keynote sessions. Among the highlights are sessions on how to market to women, entrepreneurial myths, and financial strategies for growth, how to leverage social media to attract new clients and how to stay healthy, happy and in balance running your own business.
Conference details are available at http://divatoolbox.com/conference.
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572
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