Introducing No Nonsense Ultimate Shapers - The Ultimate in Smooth, Chic Style Under All Fashion Styles

New York (PRWEB) June 12, 2008

If consumers are feeling a little self-conscious about revealing themselves in spring and summer fashions after months of layering up for cold weather, No nonsense has a solution. Ultimate Shapers smooth away any imperfections - imagined or real under spring and summer fashions.

Whatever the fashion style need, No nonsense® Ultimate Shapers™ has the perfect shaper for consumers this spring and summer:

Waist to Mid-Thigh Shaper
Fabulous under everything from knit dresses to sleek skirts, this classic shaper smoothes the tummy, hips and thighs.

Butt-Lifting Shaper
Designed to boost the rear while still flattening the tummy, this shaper defies gravity, offering a little boost where needed the most.

Shaping Capri
With sheer hosiery that extends to mid-calf, this shaper is perfect with pants, delivering all-over smooth shaping without any lines.

To maintain comfort all day long, Ultimate Shapers™ are made of soft microfiber fabric that's light-weight enough to move easily, but strong enough to really do the job. Other key characteristics include no-bulge leg bands and a comfortable, no roll waistband. Also, Ultimate Shapers™feature No nonsense's So Cool, So Fresh Moisture Management and Antibacterial treatment technology.

The chic, hourglass Ultimate Shapers™ package is a perfect example of the brand's recent 'facelift'. Today's No nonsense® brings a sense of style - both product and packaging - to food, drug, mass and specialty stores nationwide. Available at a 'no nonsense' price of $6.49, Ultimate Shapers™ come in either Black or Bisque and in sizes M, L and XL.

For more shaping needs, check out No nonsense's line of Great Shapes® sheer hosiery with built-in shaping control and the brand's Complete Comfort line which offers all-over shaper tights.

Today, 95% of American women are familiar with No nonsense®, while 31 million wear the brand.     Plus, No nonsense's recent climb to the #8 ranking on WWD's Top 100 list of brands most recognized by female consumers ages 13-64 is testimony to the brand's enduring relationship with the American woman. For more information, visit http://www.nononsense.com.

Headquartered in Greensboro, North Carolina, No nonsense® is a division of Kayser-Roth Corporation.
A leading manufacturer of branded, licensed, and private label legwear and apparel in the U.S., Kayser-Roth brands include HUE® Legwear and Intimates, Calvin Klein Hosiery, and Burlington Socks among others.

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