Expert Ben Stewart Reveals How to Reduce Manipulation and Costs of a Funeral

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When looking to the future 2013 National Funeral Directors Convention Ben Stewart gives a never-before-seen interview on last year's conferences shocking revelations, and announced a new Service Provider Network to combat the manipulation. “One funeral director actually bragged about talking to a family who asked for an inexpensive cremation into buying nine videos, five blankets and an urn for an additional $1,000,” says Stewart.

“Not all funeral homes are manipulative—but the problem is that many people won’t know until after they have already made their choice,” expert Ben Stewart, reveals some interesting truths shared within the funeral industry most people are unaware of.

“Some of the speeches given at the National Funeral Directors Convention show how consumers can be manipulated at a vulnerable moment,” says Stewart. “If you go to the NFDA site you can order revealing speeches such as 'Successfully Converting a Direct Cremation to a Personalized Cremation Service,' 'Making Cremation Profitable,' and 'She Commerce: How Women Shop and What Motivates Them to Buy,'” Stewart said.

“Cremation has changed the funeral service. We’re feeling it. We don’t want to be Eastman Kodak,” said Fred Kitchen in the “Successfully Converting” speech. Because cremation is detrimental to funeral home profitability, some funeral home owners are finding creative ways to enhance profitability at the expense of consumers who may not need the added services according to Stewart.

“Not all funeral homes are manipulative—but the problem is that many people won’t know until after the fact whether the one they chose is or is not,” Stewart says. “At, we have established a Preferred Provider Network to help people find the products and services they need at this critical time at reasonable prices.

“We encourage people to share their experiences with us—good and bad—regarding product providers including caskets, urns and flowers, as well as service providers including funeral homes, travel services, probate attorneys and financial services so we can build a reliable network of providers for those who will need these products and services in the future,” Stewart said.

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Aaron Barnes
Eterna LLC
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