Sharethrough and SimpleReach Partner to Launch “Native Ad Leaderboard,” First Industry-wide Ranking Chart for Brand Content

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Like comScore for brand content, the Native Ad Leaderboard tracks and ranks all sponsored content being produced by brands and publishers across the web.

At the Native Advertising Summit today in New York, native ad platform Sharethrough and social measurement layer SimpleReach introduced the industry’s first “Native Ad Leaderboard,” a near real-time ranking of the best sponsored content being produced by brands and publishers across the web. The Native Ad Leaderboard ranks sponsored content based on its social activity and engagement across Facebook, Twitter, LinkedIn and many other social channels, and highlights which brands and publishers have the most shared content. Users can filter the data by industry, by brand, by publisher and by date. The Native Ad Leaderboard is now available at http://www.nativeadvertising.com.

The Native Ad Leaderboard comes at a time when investment in native advertising and content marketing has skyrocketed. Econsultancy and Adobe recently released a report which surveyed client-side marketers worldwide, and found that content marketing had climbed to the top of the list of importance in terms of emerging digital trends.

Marketers and publishers alike can use the Native Ad Leaderboard to:

  •     Get a newsfeed of brand content;
  •     See what brand content is being shared the most across different industry categories;
  •     See which publishers are creating the most-shared brand content;
  •     Discover what type of content is resonating with users in a category;
  •     Understand what type of content gets shared the most across each social platform;
  •     Compare sharing activity across publishers and across industries.

“The Native Ad Leaderboard is a newsfeed for anyone – be it brands, agencies, publishers or editors – who wants to keep their finger on the pulse of native advertising,” said Dan Greenberg, co-founder and CEO of Sharethrough. “Existing measurement solutions like comScore and Quantcast measure engagement at the site level — the Native Ad Leaderboard tracks sharing and engagement at the atomic level of each individual piece of brand content. For content creators and marketers, this product provides daily insights that will help propel the category forward.”

“At SimpleReach, we believe that as content becomes the new creative asset for digital brand advertising, there needs to be a standard of how brands, agencies and publishers measure success,” said Andrea Mignolo, Chief Design Officer at SimpleReach. “We’ve been working closely with Sharethrough on a number of data partnerships, and we realized that the Native Ad Leaderboard was a great opportunity to showcase a small part of what we’re able to provide our clients and partners.”

About Sharethrough
Sharethrough is the leading provider of native advertising technology solutions for brands and publishers. Fortune 1000 brands and their agencies work with Sharethrough to guarantee audiences and maximize social engagement for their original branded content, and social web publishers partner with Sharethrough to create native, non-interruptive brand content placements via the Sharethrough native advertising platform. Founded in 2008, the company now has 85 full-time employees and is headquartered in San Francisco with offices in New York and Chicago. Sharethrough is privately held and please visit http://www.sharethrough.com to learn more.

About SimpleReach
SimpleReach is building a new measurement layer for the social web, empowering creators and distributors to develop content strategy, drive traffic and optimize spend. SimpleReach tracks every social action across the entire web in real-time and correlates these actions to resulting site engagement. SimpleReach clients include Time, Forbes, and MTV. Learn more at http://www.simplereach.com.

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Chris Schreiber
Sharethrough
415 370 6943
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Michael Celiceo
Sparkpr for Sharethrough
415 370 6943
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