Los Angeles, CA (PRWEB) July 20, 2006
Launched in September of 2005, The Shave of Beverly Hills (http://www.theshavebeverlyhills.com) on South Beverly Drive in Beverly Hills, is quickly becoming the ultimate luxury male-grooming destination in the world. Modeled after the finest barbershops in London, The Shave of Beverly Hills was just named the “Best of L.A.” by Los Angeles Magazine.
“The revolving barber pole is beckoning a new generation of hirsute men…high-end barbershops are bringing back the old-school shave. The best one is The Shave of Beverly Hills.”
- Los Angeles Magazine
Combining a distinct men’s club feel with a classic American barbershop vibe, The Shave has been called “the closest shave” by Esquire UK, and Vanity Fair’s Hollywood issue said “As with Rat Pack swagger, the vintage barbershop is having a comeback in the form of The Shave of Beverly Hills.” Well-known for their “Signature Shave of Beverly Hills,” (straight-razor, hot towel shaves) The Shave invites men to return to the tradition of the gentlemen’s morning ritual. For the complete menuo of services click: http://www.theshave.net/menuofservices.html
Founded by two former film distribution executives, Adam Dishell and Bill Sanders, The Shave of Beverly Hills, set out to “provide an environment that makes men comfortable and unashamed of wanting to look their best. Many brands create products that say “for men,” but nobody was really tapping into the gentleman side of what we call the “reluctant male” – masculine guys don’t want to be called ‘metrosexual.’ There is a difference between metrosexual and simply caring about looking good. We allow guys to remain minimalist but still indulge,” Dishell says.
In addition to the services, The Shave of Beverly Hills also offers an extensive collection of mens gifts in the retail emporium in the Beverly Hills store, as well as an online store for all of mens grooming needs at http://www.theshavebeverlyhills.com. Featuring only the finest men’s grooming products from brands such as Geo F. Trumper’s, Taylor of Bond Street, and D.R. Harris, as well as an outstanding range of gift items, The Shave of Beverly Hills proves “He’s no longer impossible to buy for.” Private memberships are also available, as are opportunities for exclusive events, corporate gifting, and special services for the Groom’s Big Day as well.
Winner of Chain Store Age’s 2005 Retail Store of the Year Design award for “Best Service Concept,” The Shave indulges customers with the utmost in grooming services while in a distinguished, masculine environment. Framed Black and White photos of Hollywood Icons such as The Rat Pack, John Wayne, Humphrey Bogart, Sammy Davis Jr. and more, adorn the walls, and all of the services are done in antique leather barber chairs. Customers listen to the sounds of Frank Sinatra while they get a shave, have a fingernail clip n’ clean, and even sip a cocktail while having a shoe shine and watching ESPN or CNN on the many flat-screens.
As Sanders notes, “From the moment a customer crosses the threshold, they enter another world. From the sounds of Miles Davis, to the scent of British shaving cream, to the feel of an antique leather chair, The Shave is more than a barbershop. It is an experience.”
The Shave of Beverly Hills is located at 230 South Beverly Drive, Beverly Hills, CA 90212 – 310-888-2898. For more information on The Shave of Beverly Hills, please visit our website at http://www.theshavebeverlyhills.com.
If you are interested in covering The Shave of Beverly Hills, please contact: Albert Murcia at Dishell Multimedia Group 310-859-8513.