World Shaving Products Market to Exceed US$25.7 Billion by 2010, According to a New Report by Global Industry Analysts, Inc.

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Sales of shaving products all around the globe have experienced steady growth in the recent past, gathering momentum from a major shift in consumer behavior such as increased spending on lifestyle and leisure, particularly in developing markets. Key to the shifting consumer behavior has been the ever-increasing popularity of male specific magazines. Such magazines changed the perception of male consumers about personal care products and generated awareness about sophisticated male grooming products. Women's category of shaving products also gained ground in the recent past driven by a favorable attitude of women consumers towards shaving products.

World Shaving Products market is forecast to maintain a CAGR of over 5.8% over the 2001-2010 period and reach in excess of US$25.7 billion by 2010. Razor Blades (Refills) dominate the global market for Shaving Products, with a share estimated at 41.26% in 2007, in addition to being the fastest growing segment with a projected CAGR of 8.2% over 2001-2010.

Demand for men's grooming products are expected to increase at an average rate of 4% per annum in the coming years. The rise in demand is driven by the introduction of high-value products, implementation of new and innovative retail concepts and an increased market penetration. Developed markets such as the US, UK, France and South Korea are expected to register maximum demands. Among all the men's grooming products, blades and razors represents a major proportion of the sales volume. Though, in terms of sales value other grooming products may enjoy an upper hand over blades and razors. Earlier it was quite common for men to go to the barber's shop for a shave. But today, men prefer buying products and shaving on their own.

Shaving products continue to dominate men's grooming markets worldwide. Though, the offer in shaving products is becoming increasingly sophisticated with each passing year and is slowly shifting from basic shaving towards skincare. New players and innovative products are transforming the market. The market is being flooded with new, innovative and sophisticated shaving products that, apart from traditional functionalities, claim to impart skin-care and other similar benefits. Nowadays, post-shaving products are almost the same as skin-care products in several aspects. Though, high price is a feared aspect associated with sophisticated shaving products. Thus, traditional shaving products are expected to continue a successful run in the coming years.

Though men's shaving market was static in recent times in terms of volume, owing to the fact that men shave only once during a day, there was significant growth of shaving preparations and advanced razors in terms of value. The two sectors, razors and blades, experienced uniform growth over the last five years; with higher quality systems razors outgrowing the cheaper disposable razors segment. The shift from disposal razors to high value system razors can be attributed to an increase in demand among men for high quality shaving systems. Further, the trend led to the arrival of more expensive and sophisticated disposable razors into the market.

With men getting highly conscious about their appearance coupled with men (under the age group of 40) using skin care products on daily basis, the market witnessed growth in the high-quality shaving product category. Shaving preparations segment complemented the razors and blades segment, recording uniform growth in the last five years and holds great potential in the long run. Growth could be attributed to the slow but steady change in men's preference for using more sophisticated post and pre-shaving preparations enriched with oils, gels, and creams, replacing detergent-oriented foams.

Razors and blades segment dominated the market, as about 80% of women preferred shaving as the main mode of hair removal. The women's shaving market is at the initial stages of the development, and razors exclusively designed for women were available only from the early 1990s, and there is a common notion among women that male razors are superior in quality. About 46% of women used a male razor or disposable in the year 2005. The women's shaving market holds tremendous growth potential, and the manufactures are investing more in this segment. Many women still use male razors and it is vital to use razors specially designed for women. And shaving preparations for women is an entirely new segment.

Major companies covered include Beiersdorf AG, BIC S.A, Colgate-Palmolive Company, Coty, Inc, Energizer Holdings, Inc, Gillette Company, Royal Philips Electronics and Warner-Lambert (Pfizer Inc.).

Product segments covered in the report include Electric Shavers, Razor Handles, Razor Blades (Refills), Disposable Razors, Shaving Lotions/Creams, Depilatories and Shaving Accessories & Other Shaving Products.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

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