Niagara-on-the-Lake Shaw Festival Launches Free Mobile Application

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Mobile application makes planning a Niagara-on-the-Lake theatre getaway easy - another highlight of the Shaw’s 50th season.

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This new application brings the mobility of technology to the cultural experience and it all begins on the screen of a smartphone or tablet computer.”

The Shaw Festival, the renowned Canadian theatre repertory company, is thrilled to announce the release of its new mobile application, another high point to celebrate during its 50th season. Co-developed by Discover Anywhere Mobile and The Shaw’s Marketing and IT Web Teams, the mobile application offers the user one more way to gain access to all that the Shaw Festival offers, while planning their Shaw Festival experience. The mobile app is available now for iPhone users and can be downloaded from the Apple App Store or at http://www.shawfest.com/get-your-free-shaw-app. An app for Blackberry and Android smartphones will be rolled-out in late September, early October.

This new app makes planning a Niagara-on-the-Lake theatre getaway a hassle-free experience. In addition to having the ability to purchase tickets (via direct dial), The Shaw mobile app also provides Shaw Festival theatre enthusiasts easy access to information about the season’s playbill and Niagara theatre packages, as well as information on Niagara-on-the-Lake hotels, B&Bs, restaurants, wineries and area events and attractions.

“We’re very excited to launch this mobile application during our landmark 50th season,” said Executive Director Colleen Blake. “As we look forward to the next 50 years, one of our aims is to implement consumer-friendly tools that make planning a theatre visit as easy as possible. This new application brings the mobility of technology to the cultural experience and it all begins on the screen of a smartphone or tablet computer.”

Commenting on Discover Anywhere’s involvement with the Shaw Festival and the development of its mobile app, David Janes, President of Discover Anywhere remarked: “The Shaw Festival is synonymous with great theatre so when we were asked to create their app, our goal was to create an exceptional experience connecting theatre-goers to all things ‘Shaw’. The app presents all relevant information about The Shaw optimized for mobile, including the current Shaw Festival playbill, the performance schedule, ‘getting here’, and ticket and box office information. Additionally, the app invites visitors to discover Niagara-on-the-Lake, its attractions, hotels, wineries all presented using advanced features such as GPS, itinerary planning, social media, augmented reality and mapping.”

In conjunction with the launch, and in celebration of the 50th season, theatre goers who download The Shaw app are able to purchase theatre tickets to see The Admirable Crichton by Peter Pan author J.M. Barrie and Bernard Shaw’s Heartbreak House for only $50 per ticket in Blue seating and can upgrade to Red seating for only $15 more per ticket. Regular prices range from $63 - $73 (Blue seating) to $76 - $86 (Red seating). This special limited time mobile app ticket offer currently runs until September 30, with handling fee and some restrictions applicable.

The Shaw Festival’s milestone season began April 7, runs until October 30, 2011. For more information on the 50th season, please visit http://www.shawfest.com/our-50th-season.

Visa Infinite is the official payment card of the Shaw Festival.

About Discover Anywhere Mobile
Launched by Cartesian Software Consulting and led by President David Janes, Toronto-based Discover Anywhere Mobile provides solutions for companies and organizations seeking geo-aware applications for the mobile market, from “off the rack” apps to complete custom development, including e-commerce and social media integration. Through location-aware iPhone, BlackBerry Android and mobile web applications for destinations and commercial ventures, Discover Anywhere Mobile ensures people are always connected to a destination's events, conferences, shopping, accommodations, restaurants and more.

About The Shaw Festival
In the spirit of Bernard Shaw, the Shaw Festival provokes the mind and stirs the soul through a theatre experience so compelling that, year after year, ever-broadening groups of artists, audiences and supporters are drawn to our work in Niagara-on-the-Lake and beyond.
Visit http://www.shawfest.com/news for other Shaw Festival media releases. For more information, or to acquire images to accompany this release, members of the media may contact:

Odette Yazbeck                            
Public Relations Director            
905-468-2153 or                
1-800-657-1106 ext. 2222            
odette(at)shawfest(dot)com

Jenniffer Anand
Public Relations Coordinator
905-468-2153 or
1-800-657-1106 ext. 2224
janand(at)shawfest(dot)com

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