Seattle Real Estate Start-Up, Shiloh Street, Takes Big Gamble Launching "Consumer-First" Brokerage During Housing Slump

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While the real estate industry is shrinking during the recession and agents are leaving by the droves, one Seattle-based brokerage is opening its doors. Shiloh Street is taking a gamble they hope will pay off by attempting to revolutionize the way consumers view real estate agents by truly putting their client's interests above simply making a commission.

"Built to Serve You Better"

Most brokerages are designed to make the owners and brokers wealthy, leaving the consumer lacking real service from their agent that they can trust.

Seattle-based start-up, Shiloh Street, announced the opening of their "consumer-first" real estate brokerage, launching January 11, 2010. They believe there's opportunity in the declining real estate industry for a brokerage designed specifically for the benefit of buyers and sellers, rather than focusing on earning commissions for the agents and owners of the firm. "Most brokerages are designed to make the owners and brokers wealthy, leaving the consumer lacking real service from their agent that they can trust," says Josh Sanders, founder of Shiloh Street. He continued, "We wanted to shock the industry by creating a brokerage built to truly serve the consumer, not just with words but with transparency and the same advice we'd give our grandmothers, even if it means we don't earn a commission."

One of the unique aspects of Shiloh Street is the information and advice they make available, through video tutorials, for free on their website. "With upwards of 85% of buyers and sellers searching online, we wanted to design our site to be as engaging and personable as possible. We wanted our potential clients to really get to know us and learn the insider buying and selling tips they wouldn't get anywhere else, rather than being forced to read pages of boring text or call us before they felt ready to do so," Josh explains.

In addition to the standard home searching features seen on most real estate websites, Shiloh Street's video topics include controversial series such as "Dirty Agent Tricks Uncovered" and "Myths Your Agent May Have Told You". Josh explains the idea, "Well, frankly, there's misinformation spread out there by professionals who don't have their client's interests as a priority. After being in the business for 11+ years and working with hundreds of buyers, I hear the unfortunate misconceptions and lies that buyers have been told. I thought it only seemed good to bring those issues to light so consumers get the truth."

Some skeptics believe Shiloh Street's business model is nothing more than hot-air and won't succeed in the current real estate recession. Josh isn't worried though, "We're going to let our customers decide. We're not putting down or judging other agents in the industry; we just think real estate can be done in a better way for the consumer. Our goal is simply to build the most consumer-serving real estate company possible; not make enemies with our competition." With many experts predicting real estate is near its bottom, time will soon tell if Shiloh Street will flourish into the next Microsoft of real estate.

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Josh Sanders, Founder
Shiloh Street
(425) 770-4564
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