Tcherevkoff's Shoe Fleur Art To Be Exhibited At The Fashion Museum In Hasselt, Belgium
Tcherevkoff will attend the opening night of the exhibition on May 29 to personally introduce his designs and share his perspective with guests.
New York, NY (Vocus/PRWEB ) May 20, 2009 -- Photographer/artist, Michel Tcherevkoff's Shoe Fleur collection will be included in an exhibition entitled 'In Her Shoes' at the Fashion Museum in Hasselt, Belgium. Tcherevkoff will attend the opening night of the exhibition on May 29 to personally introduce his designs and share his perspective with guests.
The exhibition in Hasselt will be open through November 8, 2009 and is dedicated to the historic development of women's shoes from 1900 until today. Tcherevkoff's work will be featured for his floral fantasy interpretation of shoes.
The Shoe Fleur exhibition will also be shown this coming August and September at the Luton Museum Stockwood Discovery Center in Luton, England.
Last fall his Shoe Fleur designs were exhibited in Sydney, Australia. "Creating artifacts out of fresh flowers speaks to the short seasons of fashion and style --- as I photograph the flowers they are changing - devolving evolving - it's the process of change that I find beautiful," says Tcherevkoff.
Tcherevkoff's book "Shoe Fleur: A Footwear Fantasy", was first published in September 2007 in the United States. The following July in 2008, the French version of the book was published in France to coincide with the exhibition of his Shoe Fleur designs at Bon Marché in Paris.
Currently, Tcherevkoff is developing a second book, which consists of his artistic vision of gossamer intimates created from flowers on nudes. He also has conceived and created an entire series of butterflies and moths from flowers, entitled "Metafleur".
Tcherevkoff's work is available by request for licensing opportunities. His photography and artwork can be viewed and purchased online at www.tcherevkoffportfolio.com and www.shoefleur.com.
About Tcherevkoff:
Born in Paris to Russian nobility émigrés, Michel Tcherevkoff was visiting his sister, a New York model, when he became hooked on photography in 1970. The rest is history. The frustrated Parisian law student abandoned his studies for his passion and created a fulfilling career spanning over 35 years in the art and photography world. The recipient of numerous awards and accolades for his creativity, art and photography, Tcherevkoff is recognized by Canon and Apple as a Master photographer/artist for his innovative use of color and design.
In creating a set for a shoot one day, he realized if he turned a leaf over it became the form of a shoe. This was the beginning of his artistic venture into using fresh flowers to make shoes, scarves, eyeglasses, and handbags.
Shoe Fleur: A Footwear Fantasy was published by Welcome Books for Random House in 2007. His advertising, editorial, and corporate clients over the years have included Valentino, Avon, L'Oreal, Merck, Pfizer, and AT&T. For more information visit www.shoefleur.com and www.tcherevkoffportfolio.com.
Media contact: Donna B. Weaver, WeaverWorks, 215.428.0972 phone.
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