New York, NY (Vocus) March 17, 2010
Scarpasa does the hard work of searching the world for the hottest flats, low and mid heeled shoes from smaller, independent international designers from all over the world. Most high heeled shoes are not wearable for long periods of time. High heels are uncomfortable to walk in with so much pressure being placed on the balls of your feet. While the appropriate heel height differs for each person, very few women actually “need” shoes that are higher than 3 inches. In fact, too-high heels can cause a number of injuries and pain. But few women want to give up sexy heels, even when podiatrists consistently warn of the resulting onset of bunions, corns, and foot pain from frequent high heel wear because the current alternative, lower-heeled “comfort” shoes, are usually just not stylish. Unfortunately, stylish low-heeled shoes are not easy to find, usually found in one or two shelves in a store full of high heeled shoes. At Scarpasa, however a wide selection of stylish low heeled shoes are available just a click away.
Scarpasa targets professional, college-educated women in their 20s, 30s, and 40s who are active, involved and always on the go, handling many responsibilities at once. Scarpasa’s shoes are for women who are starting out their career to wear all the way to the top of the corporate ladder. With their busy lifestyles, these women don’t compromise. Multitasking isn’t difficult for these women, its second nature. Curating a collection of stylish walk-able shoes with these busy women in mind, Scarpasa brings shoes that work from day to night; that will help women move forward and face challenges head on, not keep them standing still.
Scarpasa offers high quality footwear from independent European brands like Alberto Fermani, Pons Quintana, Taccetti and Milly, including flats, slides, sandals, wedges, pumps and boots with walk-able heels less than 3 inches. These include a wide variety of wearable styles such as:
- Spring boots made from leather as soft as butter, available in brown, gray, and maroon
- Woven leather flats to spice up any outfit, any day, available in black, yellow, and pale green
- Sexy strappy gold embellished t-strap sandals for dancing the night away, available in black and silver
Being flats and low and mid-heeled shoes, Scarpasa’s shoes can be worn all day, removing the need to switch to sneakers or flip-flops on the subway or before the walk home. Wearing the shoes sold on Scarpasa will allow women to reduce the need to carry the extra pair of shoes in an extra large handbag, to find a chair to park at in a bar, to hail a cab instead of walking the few blocks, or worse, to call an early end to the night.
Founded by Wharton MBA and Stanford graduate, Chris Luhur, and launched in March 2010, Scarpasa offers fashionable flats and low and mid-heel shoes to stylish women. Unhappy with having to choose between sexy sky high heels that hurt her feet and boring ugly comfort shoes, and tired of hunting around too many shoe stores for the small selection of trendy shoes in low and mid heels Chris opted to create her own boutique full of low and mid heeled shoes that does not skimp on style. Scarpasa, derived from the Italian word for shoe, scarpa, encourages people to look out for their feet while still looking stylish and aims to be the premier source of fashion footwear you can walk in.
Creating a Destination Not Just a Store
Beyond the traditional online retail functionalities, Scarpasa aims to be a lifestyle hub for its target consumers. To begin with, Scarpasa hosts Footnotes, its blog with content focusing not only on the latest trends in fashion and shoes, but also regarding the many facets of a Scarpasa woman’s life – such as health, entertainment, and relationship issues.
# # #