Innovative New Shopping Site is a Breath of Fresh Air for Australians

Shop AU is revolutionising online shopping one step at a time by giving back the power to the consumer.

Melbourne, Victoria (PRWEB) April 28, 2008 -- John surfs the web wanting to buy a brand new computer, however he gets frustrated with all the choices put before him. Which ones can he trust?

Our aim is to get the network to the point where we can start approaching some of the biggest merchants to come on board, having those trusted brands on Shop AU is our number one priority.

Enter Shop AU, an online shopping comparison website totally geared towards the Australian Market. Just launched this month Shop AU aims to help thousands of Australians each day find the exact product or service they need online whilst providing impartial reviews on hundreds of merchants. This model will not only make the consumer more confident at shopping online, but benefit the hundreds of merchants already listed on the Shop AU database.

"As internet usage increases in Australia consumers will want to feel safe when having to shop online, Shop AU provides this platform. If consumers receive bad service from a particular merchant then they can let the community know about it."

The idea of making people feel safe when shopping on the internet is an integral part of what Shop AU is trying to achieve. Being able to trust the merchant that you're buying from is imperative and each merchant goes through a rigorous selection process before making it onto the site.

The whole experience is made simple by the design of the website, the AU Network has opted for sleekness rather than all the bells and whistles that normally confuse shoppers. Simply find a merchant, read the reviews and decide whether to buy or not.

Product reviews range from discount shopping websites through to gift ideas for all occasions. Other sections to ShopAU concentrate solely on helping the bargin hunters find the latest deals to take advantage of and also keep track of which merchants provide discount coupons.

"Our aim is to get the network to the point where we can start approaching some of the biggest merchants to come on board, having those trusted brands on Shop AU is our number one priority."

With up to five new merchants being added daily, Shop AU aims to expand its inventory to over 1,000 stores within the next 12 months, future plans also include comparison of prices on a product level and also integrating the rating system with the social features currently available.

About the AU Network:
The AU Network has a wide network of online comparison websites to help put the power back into the hands of the consumer such as http://www.shopau.com.au/, http://www.cr.editcards.com.au/ and http://www.loanchooser.com.au/.

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