Since launching Shop.PGA.com in July 2011, revenue has increased by more than 200% YOY. We look forward to continued momentum as the PGA Championship and Ryder Cup matches approach.
Jacksonville, Fla. (PRWEB) August 08, 2012
TeamFanShop, Inc., a leader in e-commerce services for the top names in sports and business division of Fanatics, Inc., has reached a multi-year agreement with PGA.com to power Shop.PGA.com. The official online destination for the PGA of America is PGA.com, managed by Turner Sports. The upgraded shop features a large assortment of more than 500 unique PGA golf products for men, women and kids, which includes merchandise for the 94th PGA Championship, as well as the 2012 Ryder Cup. Fanatics/TeamFanShop operates the PGA Shop’s online platform and provides comprehensive e-commerce services that entail merchandising, marketing, customer service and fulfillment.
The Official Online Store of the PGA carries the best selection of golf clothing and gear in all the latest styles from the PGA of America’s official licensee and leading name brands like adidas, Nike, Cutter and Buck, Callaway, Titleist, Sunice and more. The store features apparel items such as T-shirts, jackets, hats, and polos with Nike Dri-FIT technology, as well as other event gear like divot tools, golf balls, headcovers, duffel bags, and hat clips. Along with a great variety of product, Fanatics has a customer first mentality with low cost, flat rate shipping, yearlong returns and fast 3-business day delivery.
“We’re pleased to partner with Fanatics to bring golf fans a comprehensive assortment of officially licensed PGA Championship and Ryder Cup merchandise,” said Gary Treater, general manager of PGA.com and senior director of business operations, Turner Sports.
The PGA.com Shop is the premier online destination to purchase PGA Championship and Ryder Cup merchandise. The 94th PGA Championship will take place August 9-12 from The Ocean Course in Kiawah Island, S.C., with 18 hours of live content televised on TNT and comprehensive coverage via PGA.com. The 2012 Ryder Cup will be held September 25-30 from the Medinah Country Club in Illinois. Golfers, golfing fans and gift givers can shop hundreds of officially licensed product to prepare for both championships.
“It is an honor to join forces with the PGA of America and Turner Sports to elevate the golfing industry with an online store that gives PGA fans the opportunity to support their passion,” said Jamie Davis, President of Fanatics. “Since launching Shop.PGA.com in July 2011, revenue has increased by more than 200% YOY. We look forward to continued momentum as the PGA Championship and Ryder Cup matches approach.”
About Fanatics // TeamFanShop
TeamFanShop, Inc., is the business development arm of Fanatics, Inc., a leading provider of e-commerce, merchandising, marketing and fulfillment services for professional sports leagues and teams, collegiate athletic programs and conferences, and other major sports properties. Offering broad assortments online consisting of hundreds of thousands of officially licensed items, Fanatics leverages both its large network of partners and its own collection of proprietary brands, including Fanatics (http://www.fanatics.com) and FansEdge (http://www.fansedge.com), to distribute goods to consumers all over the world. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television lineup includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes NASCAR.COM, NCAA.com and March Madness Live, PGATOUR.COM and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
Kynetic is a private company focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics, a leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in the U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from top retailers and brands. Founded in 2011 by Internet entrepreneur Michael G. Rubin, Kynetic is based in the Greater Philadelphia area. For more information about Kynetic, please visit http://www.kynetic.com.