Juvenile Products Brands Grow Online Sales 47% with Shopatron

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Shopatron has launched eCommerce sites for 11 juvenile brands in 2010

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Juvenile, maternity and baby product brands continue to grow on Shopatron. Brands in the juvenile products industry saw a 47 percent increase in year-over-year online sales using Shopatron eCommerce during the first half of 2010.

Shopatron has already launched new eCommerce sites for 11 juvenile brands this year, including sites for First Toddle, Baby Sherpa, BeePosh, Natart Furniture, ALDI Juvenile, Tulip Juvenile, Mutsy, Picci, Baby Blanket Suncare and iCandy World.

As the world leader in retail-integrated eCommerce, Shopatron creates eCommerce sites for both large and small brands. Shopatron’s latest eCommerce site in the juvenile industry was launched last month for Ozark Mountain Kids, a small, family business that created the Original Sock Monkey. Shopatron has also launched eCommerce sites for large international websites such as iCandyWorld, which distributes high-fashion stroller travel systems and accessories in North America, Europe and Australia.

There are now more than two dozen juvenile brands deployed on Shopatron, partnering with over 800 dealers to fulfill online orders. And with Shopatron’s in-store pickup delivery option, juvenile brands like Regal Lager allow shoppers to order online and pick up their items at a local, authorized dealer. Along with improving relationships with retailers, Shopatron has helped dozens of juvenile brands increase brand awareness and traffic to their websites – two key factors as online retail has become the fastest growing sales channel in the industry.

Many of Shopatron’s client brands will be on hand as exhibitors at next month’s ABC Kids Expo in Las Vegas, including Boon, Regal Lager, Prince Lionheart, UPPAbaby, Tulip Juvenile, Mutsy, Baby Blanket Suncare, iCandy World, Bumbleride, Buggy Baggs, Dandelion, DEX Products, Kastel International, Keen Distribution, Prenatal Cradle and Sunshine Kids.

The ABC Kids Expo runs Oct. 10-13 at the Las Vegas Convention Center. If you’re interested in learning more about Shopatron, or would like to speak with one of our team members at the show, contact us at 866-625-5050 or visit Shopatron.
About Shopatron
Founded in 2001, Shopatron is the only retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.
With Shopatron's solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup and ship-to-store capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.
Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif. For more information, call us at 866-625-5050 or visit Shopatron.
If you'd like more information about this media release, or additional details about Shopatron and its decade of eCommerce experience, please contact Micaela Hichborn at (805) 269-5200 or pr(at)shopatron(dot)com.


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Micaela Hichborn
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