Canadian Online Shopping on the Ups or on the Outs?

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Shopbot, Canada's leading comparison shopping engine

Shopbot, Canada's leading comparison shopping engine

(Shopbot has) been here since the beginning...

Canadians love to shop. But following a recent study conducted for Google by Boston Consulting Group, there has a been a lot of buzz recently noting that despite having the highest Internet access rate in the world Canadians still prefer brick-and-mortar shopping and have not yet taken the plunge to tackle online shopping in a big way.

A lack of choice is not the issue. There are numerous online stores, deal websites, and shopping engines for Canadians to look to for their online shopping needs. Canada’s oldest comparison shopping engine,, is one of those options. Shopbot’s National Sales Director, Ashley Bienvenu, states, “people wonder which option is the one that transforms cybershopping into a truly rewarding experience and easily equals shopping in the street. For the moment Canadians prefer bricks to clicks, but given the trends we are seeing here, that won’t last forever.”

The options were explored to find who gives the most efficient and quality results.

The first thing shoppers can think of is to directly visit the retailer’s online store. If you‘ve already had a pleasant experience with the shop, why not come back? However, sticking to old faithful means that you never know if you are missing out on better prices or customer service related deals elsewhere. On the other hand, running into an unknown store where the product is unavailable to you or shipping prices and delays are outrageous is a very frustrating fact.

“Canadians are tired of filling up their cart just to find that items can’t be shipped to Canada or are going to cost an arm and a leg to get there,” Bienvenu states.

Collective buying sites like Groupon or Flyerland are another option. By putting in your specific city, you know that you are going to find deals that apply to you. These sites are supposed to return the purchasing power to shoppers by offering tons of exclusive deals. But the question remains, a true revolution or just a buzzword? Given the actual lay of the land, these new-comers are unlikely to constantly satisfy the cybershoppers' curiosity. As attractive as they may have once seemed, they visibly become obsolete and just keep coming and going. Another disappointing fact for the Internet users.

So where’s the best place to go to make Canadian online shopping a real piece of cake? After surveying all of the options, the winner seems to be clear.

Comparison shopping engines have been linking shoppers with online stores for years and helping in multiple ways. They’ve been a steady value on the market, managing to re-establish the real price transparency and continuously offering Canadian shoppers a very positive user experience. The great thing about them is that they have access to the pricing, stock and other purchase related information for every single store they partner with.

A few players have come to shuffle the cards in the field, being Canada’s oldest and largest option. After a thorough analysis, we can also say they are the most implicated and constantly improving either in terms of search technology or quality and number of offers. Shopbot also enables shoppers to integrate product searches into their multi-purpose web-browser search box, making their shopping even quicker and easier. With the launch of Shopbot back in 2004, Canada lived its first online shopping revolution.

“We’ve been here since the beginning,” Bienvenu states, “so we know what Canadians want and haven’t been able to find elsewhere. We’ve grown with them for 8 years now, and we will continue to do it for many more to come.” is Canada’s premier online bargain shopping engine. Launched in 2004 and specifically tailored to connect discerning Canadian consumers with competitive Canadian retailers, Shopbot utilizes its own award-winning product search technology to surface the most relevant results for customers and the lowest prices. Shopbot’s model of delivering convenience, comparison and value to Canadian households—and quality traffic to its merchant partners—has grown so successful, the company has expanded to offer similar online comparison shopping services in Australia, Brazil, New Zealand and South Africa.

For further details or to schedule an interview, please contact Ashley Bienvenu at Ashley(at)shopbot-inc(dot)com or on 612.424.3822.

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Ashley Bienvenu
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