Shopper Marketing Expo 2012 Welcomes CommonKindness’s Fresh President

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Sarah Schloemer, the attractive, young advertising and Internet entrepreneur, disrupts the old guard’s online coupon stranglehold.

coupon queen

Sarah Schloemer is president and cofounder of CommonKindness.

With today’s technology, there’s absolutely no reason anyone should have to pay for prints, impressions or clicks.

Twenty-seven year old New Zealand native Sarah Schloemer is capturing the fond attention of the CPG and online coupon community. Sarah is the president and cofounder of CommonKindness (, the innovative online coupon website with a philanthropic "halo" that everyone feels great using.

Operating on the principle of kindness and designed to benefit consumers, nonprofit organizations and brands, CommonKindness has no coupon loading or change fees, charges brands only for coupons redeemed, and gives 20% of its revenue to nonprofit organizations.

When Sarah arrived in the United States, she noticed that fewer than 180 products offered online coupons out of the more than 60,000 products found in supermarkets.

“It seemed that one old company dominated brand managers with an absurdly expensive pricing model and antiquated technology that was not consumer-friendly,” said Sarah Schloemer, president of CommonKindness. “It reminded me of the story ‘The Emperor Has No Clothes.’”

Backed by highly successful business leaders, like serial brand entrepreneur Andrew Martin—whose successes include founding chairman of Smartfood Popcorn (now part of Pespico – Frito Lay) and Annie’s Homegrown Macaroni and Cheese—Sarah developed the next generation of online coupons.

“With today’s technology, there’s absolutely no reason anyone should have to pay for prints, impressions or clicks,” said Andrew. “As the former CEO of multiple brands, I should only want to pay a fee for an actual sale.”

Business leaders also appreciate the halo their brands receive by supporting their customer’s favorite charitable causes. Creating a new, sustainable funding source for nonprofits is a big draw for coupon users.

“Sarah is an amazing leader who looks out for everyone,” said Mark Adkins, President of Hearst Media Services | Bay Area. “I admire her commitment to brands, consumers and nonprofits.”

To learn more about CommonKindness, please come to booth 632 at this year’s Shopper Marketing Expo taking place at the Navy Pier in Chicago, Illinois on October 16-18, 2012

To use CommonKindness, shoppers just go to, fill in the easy sign-up form, and choose their favorite nonprofit from the user-friendly directory. Then they select coupons for items they typically use or want to try, print them, and head to the store.

For each coupon redeemed, CommonKindness gives 20% of its distribution fee to the designated nonprofit.

About is the new online grocery coupon site that operates on the principle of kindness and aims to benefit consumers, nonprofit organizations, and brands. CommonKindness is revolutionizing the online coupon industry by eliminating coupon loading and change costs, charging brands only for coupons redeemed, and donating 20% of its revenue to nonprofit organizations chosen by CommonKindness shoppers.

To learn more, go to or call (415) 887-9537.

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