Shopper iPhone App First to Deliver Personalized FDA/USDA Warnings and Grows Retailer Circular Base

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ReachEverywhere’s Shopper App first to save lives routinely. With no additional effort, Shopper culls relevant alerts and lets shoppers see the full text from the FDA or USDA.

List With Chicken Recall

The usage and shopping data we are generating is truly unique to the in-store marketing environment

Shopper, a top selling iPhone Shopping Assistant just keeps adding functionality. After launching personalized retailer circulars one month ago, the company now integrates real time FDA/USDA recall information into Shopper. If a shopper puts an item on their list that associated with a recall, she will automatically see the warning information for that product. ReachEverywhere is using proprietary keyword matching technology to automatically show relevant product recalls for the shopping list.

Additionally, ReachEverywhere is proud to add weekly circulars from Stop & Shop, Publix, Giant Food, Winn Dixie, and Tractor Supply to the 100+ existing retailers on the platform.

Some of Shopper’s existing best-in-class features include:

  •     Real-time list syncing between household members and friends
  •     Building multiple lists for multiple stores and purposes
  •     Managing pricing, photos, or coupon information for any item on a store by store basis
  •     Nutritional ratings for grocery items from Guidling Stars
  •     Easily manage the individual aisle order/layout and pricing of different grocery stores

Commenting on the FDA recall alerts, Brian Youngs, CTO of ReachEverywhere said, “This is the second step in a long road of planned upgrades that utilize our shopping list keyword matching technology to help consumers decide where to shop and what to buy”. He added, “The usage and shopping data we are generating is truly unique to the in-store marketing environment, after less than a week already thousands of users have viewed a detailed Alert as a result of Shopper notifying them. You never know, we may be saving lives.”

Consumers can visit http://www.MyShopperApp.com for more product details, to see a list of included retailers, and to download the application.

About ReachEverywhere

ReachEverywhere, a New York-based product development company with off-shore R&D facilities is building the premier in-store mobile shopping assistant to help consumers decide where to shop and what to buy. ReachEverywhere’s iPhone application, Shopper, has consistently been a top seller in the lifestyle category of the iTunes App Store, where it continues to delight consumers with a simple and intuitive interface. Shopper saves busy households time and money, while also opening up an entirely new targeted in-store communication platform for brands and retailers to connect with the consumers they serve.

Contacts
ReachEverywhere, Inc
Adam Smith, 800-550-3122x119

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Adam Smith

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