While this poll only looked at some of the top retailers, it’s fair to say that small- and medium-sized businesses could implement the same strategies.
Past News ReleasesRSS
Toronto, Canada (PRWEB) June 12, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, releases an expert opinion on a recent study that demonstrates how retailers that provide a seamless shopping experience, whether online or through a mobile device, can win loyalty and gain a competitive advantage that drives sales.
A recent poll that analyzed how top retailers operate across multiple sales channels found that half of consumers would like brands to integrate online, mobile, and in-store shopping channels. Regardless of how consumers look for products, 89% wanted the most convenient shopping experience possible. While 74% found online shopping to be easy, only 26% said the same for mobile shopping. (Source: Exolevel press release, “Exolevel Study Shows U.S. Consumers Want a Seamless Shopping Experience Across Store, Online and Mobile that Many Retailers are Struggling to Deliver,” June 4, 2013; http://www.prweb.com/releases/2013/6/prweb10789229.htm.)
Respondents also observed that they want to be treated the same no matter where they shop. Seventy-three percent expect a brand’s online pricing to be the same as it is in-store and 61% expect a retailer’s online promotions to be the same as its in-store promotions. However, only 16% offer the same prices online as they do in-store and 73% offer the same promotions online. On top of that, 88% said they looked online first before buying in-store and 73% said they browsed at least once in-store before buying online. Finally, the survey found that 43% of consumers plan to shop more online and 23% plan to shop more with their mobile phones in the future. (Source: Ibid)
“While this poll only looked at some of the top retailers, it’s fair to say that small- and medium-sized businesses could implement the same strategies. In fact, because of their size, it may be easier for smaller businesses to more readily realign their sites,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “For smaller businesses to drive traffic to their sites, increase brand loyalty, and increase sales, they need to ensure product and pricing consistency and an easy user experience.”
“Not only do consumers want to find the same product and services online as they can find in-store, they want the web sites to be easy to navigate and to be optimized for use across multiple platforms, like tablets and smartphones," Reuter adds. "Even online, the customer is always right, and if online users can’t find the products they want at the right prices and read and navigate a site’s content with ease on their mobile screens, they’ll find a site where they can.”
To learn more about Numero Uno Web Solutions, and how it can help small- and medium-sized businesses develop content that is mobile friendly, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).