In today's economy, shopping centers and retail brands are increasingly pressured to get the best bang from their marketing dollar
Denver, CO (Vocus) July 16, 2009
Mallfinder Network LLC secured a private equity investment of $1.9 million from Grindstone Capital to accelerate development of new online, mobile and on-premise marketing services for the shopping center industry. Mallfinder maintains a leading position in the retail marketing space with over 250 shopping center properties under contract for online and direct response services.
"In today's economy, shopping centers and retail brands are increasingly pressured to get the best bang from their marketing dollar," stated John Dee, president of Mallfinder. "Our online services provide cost-effective and measurable results for driving shoppers to retail storefronts. We see a clear opportunity to utilize mobile and social media to engage shoppers on the premises of the shopping center, and deliver experiences that build better brand relationships."
According to Harris Interactive, over 90% of surveyed shoppers say they have a better overall shopping experience when they research products online before shopping in-store. Mallfinder connects retail sponsors with the 1.5 million shoppers who visit their portfolio of websites every month when planning their visit to a shopping center.
Mallfinder launched Shoptopia.com in October of 2008 as an online social shopping community associated with individual malls. The website was recognized in March with a MAXI award from the International Council Of Shopping Centers (ICSC) industry association. With Shoptopia currently active for four shopping centers, Mallfinder plans to extend this award-winning social shopping experience to 25 properties in advance of the 2009 holiday shopping season.
Mallfinder also recently completed SMS mobile marketing trials on behalf of its customers and is building additional mobile services for iPhone and other location-aware applications. Noting the appeal and effectiveness of on-premise experiential marketing, the company is also developing opportunities for national and regional sponsors to create promotional experiences in shopping center premises, to better direct marketing spend where shoppers are on the threshold of a purchase decision.
Mallfinder Network LLC is the leading developer and provider of integrated marketing services for the shopping center industry. Mallfinder represents over 250 shopping centers nationwide, connecting millions of shoppers with brands, retailers and sponsors. Privately held and based in Denver, Mallfinder has serviced leading companies in the retail industry with interactive marketing services since 1997. For more information on Mallfinder Networks, please visit http://www.mallfinder.com
Contact: Lawrence Phipps