Shopping Essentials Keeps Consumers One Step Ahead on Shoe Trends

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AP9 ShoppingEssentials provides members special deals on clothes, shoes and accessories for every member of the family.

The "Carrie Bradshaw" effect is not a new trend imposed by the main character of the TV show and movie "Sex and the City." Women have always loved shoes, and even though those four girls from the show turned some shoe designers into fashion icons, many women don't even need top-label shoes. All they want is beautiful shoes to complement an outfit. Summer 2008 is perhaps the best time for women to show off their most gaudy shoes, reports Shopping Essentials (SM), a leading discount membership program offered by Adaptive Marketing LLC. The savings offered by this program also help a lot of women put more shoes in their closets for less.

Shoe trends this year include bright colors, patent finishes, sandals and flats with straps and sparkle, and heels designed to defy gravity. Open-toe and peep-toe shoes are also a common summer denominator. But no matter how beautiful the shoes are, they won't look so good if the feet aren't taken care of. Pedicures are, therefore, another must of the season. AP9 ShoppingEssentials presents the most popular trends for women this summer:

--Wedges. A classic for all women, the wedge is totally in this summer, after a short disappearing act the last couple of seasons. Wedges are simply fun, and even who don't usually opt for heels choose medium-height wedges for the summer. They're very comfortable and, depending on the model, they can be used for a casual day in town or for the office. Versatility is their main quality.

--Thong sandals. These are a very, very hot trend for 2008. This year, shoe designers went all out and have created beautiful sandals in both flat and high heels. Flowers, buckles, intricate stitching, metal mesh … cosmopolitan, chic styles are all over the stores. Use flat thong sandals for casual affairs or even nights out, but go for higher heels and semi-covered sandals in the office.

--Gladiator sandals. This trend actually started back in spring, and it has slowly progressed into a full-fledge trend for the summer, notes AP9 ShoppingEssentials. Roman-inspired sandals come in bright colors, prints, patents … you name it. Like the thong sandals, these gladiator shoes can be found in both flats and high-heel styles.

--Floral patterns. Whether printed on the fabric or as the main accessory on the shoe, flowers are in full bloom this summer. Use them in any color and with any type of shoe: casual, elegant or for work.

--Architectural heels. Some look like shoes that defy orthopedic laws or even gravity, but shoe designers know what they're doing. Wearing a pair of these shoes requires a lot of personality and sometimes a lot of balance. Be sure to try on these shoes and walk around the store for a while before taking them home.

Fashion trends are simply guidelines to keep in mind, but personal style is always the priority when deciding what to get. The rule this summer is to play with color and to be comfortable at all times, reports Shopping Essentials.

About Shopping Essentials
AP9 ShoppingEssentials is a leading membership discount program offered by Adaptive Marketing LLC. Headquartered in Norwalk, Conn., Adaptive Marketing is a category leader in membership programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs such as Shopping Essentials.


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