Shopping Essentials Provides a Color Guide for This Fall's Fashion

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AP9 ShoppingEssentials Tells Consumers: "Fall Cool Is More than Just Subtle Earth Tones"

AP9 ShoppingEssentials Tells Consumers: "Fall Cool Is More than Just Subtle Earth Tones"

Shopping Essentials (SM), a leading membership discount program offered by Adaptive Marketing LLC®, says that the coolest fall colors for 2008 are anything but traditional. In fact, fashion experts say that the trend in fall fashion is decidedly "atypical," with the usual earth tones (brown, rust and beige) making way for deep rich luminescent colors. And new ways of mixing and matching delicious shades, sophisticated patterns and sensuous textures are all the rage.

ShoppingEssentials wants to help its members stay in step with the fashion world by offering useful insider tips and advice. When it comes to color suggestions for every season, it's time to get Shopping Essentials' take on what the top fall colors are likely to be, from accessories and jewelry to clothing and hand bags -- even to shoes and boots:

-- Purple is prolific. This fall, purple is everywhere. The "royal treatment" comes in all different shades, too; from violet and plum to mauve and cabernet, purple is where it's at.

-- Set the gold standard. If the goal is to look like "big bucks," gold hues set the tone. Fashion experts say that the warm gleam of deep golds is hard to match. And nothing else has quite the luster of honey and amber; it's the perfect combination of cool class and bling.

-- There's nothing more decadent than chocolate. No, we're not talking the sinful tasty treat, but chocolate hues may just seem good enough to eat. Every bit as sinful as their yummy, edible counterparts, Fall 2008 flavors range from cocoa to Belgian dark on everything from cozy fall knits to fine leather.

-- Don't monkey with tradition. Even though Fall 2008 is all about contrast, there are still some old reliables in the color deck: Try a little black-and-white splendor from head to toe. Just think of these familiar pairings as the classic basics -- ones that never go out of style.

-- Celebrate shades of gray. Even though fall may bring gray skies on certain days, there's no reason to hide from gray hues when it comes to clothing and accessories. In fact, such shades should be celebrated. They could even become the stars of the perfect seasonal masterpiece, complementing all the rich jewel tones (tones that resemble well-known gems, like emerald green and ruby red) available this fall.

Fashion tips like these can only mean that another clothing season will soon be here. So don't miss it! And for all the essentials -- no matter what the season -- any time is a good time to get into Shopping Essentials.

About Shopping Essentials

ShoppingEssentials is a leading membership discount program offered by Adaptive Marketing LLC®. Headquartered in Norwalk, Conn., Adaptive Marketing is a category leader in membership programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at Shopping-Essentials.com. With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs such as AP9 ShoppingEssentials.

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