Mobile shoppers are looking for a fast, seamless checkout experience, and this new interface will help us deliver that experience.
Dallas, TX (PRWEB) October 04, 2012
ShopSavvy, the world’s largest mobile shopping community, today announced enhancements to ShopSavvy Wallet, which will offer consumers more choices faster following the integration of an application programming interface (API) from Best Buy.
ShopSavvy Wallet allows users to make mobile purchases with just one tap from dozens of major retailers, including Best Buy, Walmart, Barnes & Noble, Nordstrom, Toys ‘R’ Us, JC Penney and Home Depot. ShopSavvy Wallet users who scan an item in a store and see a better deal online can purchase it immediately without ever leaving ShopSavvy. Now, with the new API from the BBYOpen team at Best Buy, users get more online and local-store offers than ever before and they get them faster.
“Mobile shoppers are looking for a fast, seamless checkout experience, and this new interface will help us deliver that experience,” said John Boyd, co-founder and COO of ShopSavvy. “In this effort, we’re especially proud to partner with Best Buy, a company with a proven track record of technological innovation in local commerce.”
Through BBYOpen, Best Buy provides technology infrastructure that helps partners and developers access and interact with Best Buy's commerce systems. Employing the BBYOpen APIs helps ShopSavvy strengthen its leadership position in mobile payments, and it is available immediately to ShopSavvy’s more than 10 million active users.
“This agreement with Best Buy says two noteworthy things about ShopSavvy,” Boyd said. “It demonstrates our commitment to employ the best technologies available in order to improve the experience for our users; and it shows how we’re constantly working with our colleagues in retail commerce to create better shopping experiences for our users.”
A recent survey of more than 1,000 ShopSavvy Wallet users showed that nearly 70 percent of them positively described the experience, calling it either “delightful” or “easy.” More than 54 percent of respondents said it was faster than expected.
“Those results helped us focus on how we would improve ShopSavvy Wallet,” said Alexander Muse, co-founder and CEO of ShopSavvy. “Integrating BBYOpen’s API is part of that process, and we’re excited for the new discussions with merchants that we think this advancement will bring.”
Retailers with questions about listing their products in ShopSavvy Wallet can contact sales (at) shopsavvy (dot) com.
ShopSavvy is the leading mobile shopping community, with more than 40 million downloads and 10 million active users. ShopSavvy empowers smartphone users to quickly and seamlessly locate, research and buy products at the point of sale. When users scan a barcode or input a product name, they discover where the item is sold locally and online, where it’s in stock and at what price. ShopSavvy aggregates product data, deals, ratings and reviews from retailers, partners and its own users to provide the most comprehensive source of information and advice for mobile shoppers anywhere. For advertisers, ShopSavvy delivers hyper-relevant deals, promotions, warranty offers and other UPC/GPS-targeted content to consumers. For more information, visit http://shopsavvy.com.