Vote for ShopSavvy in CES 2010 Mobile Apps Showdown

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Popular barcode-scanning app named a semifinalist for best app; online voting will determine one of two winners.

ShopSavvy is a barcode-scanning mobile application that enables users to comparison shop on the go.

ShopSavvy is a barcode-scanning mobile application that enables users to comparison shop on the go.

ShopSavvy is a free app that has changed the way people shop, and that is enjoyed by millions of Android and iPhone users around the world.

Big in Japan, a Dallas-based idea factory for mobile applications, announced that ShopSavvy has been named a semifinalist in the CES 2010 Mobile Apps Showdown. The competition will feature two winners, one selected at a live CES event and the second by online voting by the general public.

"ShopSavvy is a free app that has changed the way people shop, and that is enjoyed by millions of Android and iPhone users around the world,” said Alexander Muse, co-founder of Big in Japan, ShopSavvy’s developer. "We encourage fans to vote for ShopSavvy to show their support for apps that help consumers make better buying decisions.”

ShopSavvy was named one of 20 semifinalists in the Mobile Apps Showdown by a panel of expert screeners from a variety of influential, independent tech sites that belong to the NetShelter Technology Media network, including PocketNow.com, PreCentral.net, PinStack.com, PocketPCThoughts.com, SprintUsers.com, CrackBerry.com, NokiaExperts.com, TheiPhoneBlog.com and IntoMobile.com.

The 20 semifinalists are invited to demonstrate their apps at the Mobile Apps Showdown stage in the North Hall during CES. The top 10 will appear before a live voting audience on Jan. 9 to determine an event winner. The online winner will be chosen based on voting by the general public, which runs through Jan. 8. Cast your vote at http://mobileappsshowdown.com/ballot-box.

ShopSavvy enables mobile users to comparison shop on the go for more than 20 million products at more than 20,000 retailers worldwide, simply by scanning the product's barcode using their phone's built-in camera. Using the barcode information, ShopSavvy searches the Web for the best prices on the product, displaying the lowest prices online as well as at nearby brick-and-mortar retailers. ShopSavvy looks up product reviews to further assist with purchase decisions.

Ranking as one of the most popular apps on Android phones since its launch in September 2008, ShopSavvy became available on the iPhone on November 17, 2009. Since then, hundreds of thousands of iPhone users have downloaded the application, joining millions of ShopSavvy users on Android phones such as the Hero and Droid. More than 1 million ShopSavvy users scanned more than 18 million products on Black Friday weekend alone (Nov. 27-29).

Mobile users may download ShopSavvy at one of the following links:

ShopSavvy for iPhone: http://bit.ly/shopsavvyiphone
ShopSavvy for Android: http://bit.ly/shopsavvyandroid

About Big in Japan
Big in Japan Inc. is a Dallas-based idea factory for mobile applications, building software for Google’s Android, Apple's iPhone, Windows Mobile and other platforms and devices. Big in Japan's ShopSavvy application — a personal shopping assistant — is one of the most popular applications on Android-powered mobile phones. Big in Japan was one of the original winners of the Google Android Challenge in September 2008 for its development of ShopSavvy. The application won a 2009 Netexplorateur of the Year award at the French Senate in Paris and was named Under the Radar’s Best App of 2009. Big in Japan was a finalist for the international MobileMonday Mobile Peer Awards as well as the 2008 Crunchies. For more information, visit http://www.biggu.com.

Contact:
Cathy Baradell
(972) 235-3439

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Cathy Baradell
Idea Grove
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