ShopSavvy Teams with Groupon to Stream Targeted Deals to Mobile Consumers

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Leading shopping app plans to enable its 10+ million users to see specific offers based on their shopping preferences and location

ShopSavvy is teaming with Groupon to deliver hyper-relevant deals to ShopSavvy's 10+ million users.

ShopSavvy plans to enhance Groupon’s value for our users by sending them only the deals we know they will be interested in, based on their shopping history, location and preferences.

ShopSavvy, the personal shopping companion for smartphone users, announced that is has partnered with leading daily deal site Groupon to deliver unbeatable offers to ShopSavvy users. Local Groupon offers will be delivered via ShopSavvy’s Deals tab, a Twitter-like stream of offers, promotions and coupons.

ShopSavvy delivers highly targeted offers and advertising to mobile shoppers based on location and user interest. ShopSavvy’s industry-leading back-end technology, PriceNark IV, coupled with the AdOns delivery system, enable “hyper relevant” offers that produce higher conversions and efficacy for offers and promotions.

“ShopSavvy plans to enhance Groupon’s value for our users by sending them only the deals we know they will be interested in, based on their shopping history, location and preferences,” said Alexander Muse, co-founder of ShopSavvy.

“We are pleased to be partnering with ShopSavvy, one of the leading mobile shopping platforms,” said Mihir Shah, VP/GM, Mobile of Groupon. “This partnership brings exciting opportunities for mobile shoppers looking for offers relevant to their buying interests.”

ShopSavvy Deals leverages a shopper's location, shopping history, wishlists, user ratings and social graph data to deliver “hyper relevant” offers. Initially, Groupon offers on the ShopSavvy Deals stream will be targeted by geography, with more specific targeting for individual users in the coming months. The Deals tab debuted on the iPhone in November and on Android last month.

About Groupon

Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com. To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.

About ShopSavvy

ShopSavvy is a personal shopping companion for smartphone users. The application enables consumers to scan the UPC, EAN or QR barcodes of products they want to buy and do immediate, in-store price comparisons with local and online retailers. ShopSavvy has emerged as one of the most celebrated and widely embraced shopping apps for Android, the iPhone, Nokia and Windows smartphones, with more than 10 million users performing millions of scans monthly. ShopSavvy’s price comparison engine includes up-to-date pricing and inventory information on more than 20 million products. Product data comes from retailers as well as Wikipedia-style crowdsourcing from ShopSavvy users, who can add their own deals, discoveries, ratings and reviews to the database. For advertisers, ShopSavvy now offers AdOns® -- highly targeted advertising, coupons, warranty offers, and promotions at the point of highest purchase intent, when users are standing in a retail store with a potential purchase in hand. AdOns combine location- and product-specific data to deliver precise marketing content to users. For more information about ShopSavvy Inc., visit http://shopsavvy.mobi.

Contact:    
Scott Baradell    
(972) 235-3439        

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Scott Baradell
Idea Grove
972.235.3439
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