New report from leading Insurance brand Easy Gap shows more UK consumers now look at online providers for Shortfall Gap Insurance

Share Article

A new study by leading Insurance team at Easy Gap show an increase in customers buying Shortfall insurance from independent sources in 2012. The figures show an increase of over 100% on sales when compared with previous years

easy gap insurance
Gap Insurance sales online have increased by 100% in 2012

New figures released by leading insurance brand Easy Gap provide evidence that more UK consumers buy shortfall Gap Insurance from online brokers than ever before.

The Easy Gap brand was one of a number of online brands highlighted by the Which report into Gap Insurance in 2012. The Which organisation demonstrated that consumers can buy guaranteed asset protection at lower premium rates independently.

The Easy Gap team have seen a higher number of UK consumers now buy Gap Insurance from their online facilities than ever before, as a spokesperson for the team explained.

"Easy Gap is one of two Gap Insurance brands run by Aequitas Automotive Ltd in the UK. Between the Easy Gap brand and our sister site at GapInsurance123, we have seen a huge increase in the rate of consumer conversions in 2012.

Looking back at our 2010 and 2011 figures, we can see that no more than 8 or 9% of website visitors actually went on to buy a gap insurance policy from the Easy Gap site. In 2012 we have seen that figure regularly exceed a 15% conversion between the Easy Gap and GapInsurance123 brands.

The team believes that the reason for this is two fold. The web facilities have been improved for greater customer experience and ease of use. However we at Easy Gap firmly believe that the major reason for the increase in sales is that consumers are now aware that they can buy shortfall cover at lower premium rates than from motor dealers."

The Easy Gap brand also believe that this trend will continue into 2013 with increased choice for the consumer. Easy Gap also revealed that its parent company, Aequitas Automotive plan to launch a third brand to compliment the two existing options in the market.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tom Luetchford
Easy Gap
0800 195 4926
Email >
Follow us on
Visit website