IRVINE, Calif. (PRWEB) February 27, 2008
Following the release in August 2007 of the new sustainable StandUp pouch with easy tear feature, the multipack sales of the ready-to-drink ShotPak flavored cocktails and STR8UP shots have continued to grow, both domestically and now internationally.
Charles Murray, CEO of the Beverage Pouch Group, the distribution company for ShotPak flavored cocktails and STR8UP Shots, commented, "Our sales in the first quarter 2008 are on target with an upward trend showing total acceptance of the ShotPak brands by consumers across all measured demographics. The four flavored cocktails we offer now dominate their market segment and repeat orders are being received throughout the present seven state distribution chains. What is most interesting is that large chain stores as well as small outlets have similar sales trends with flavored cocktails leading the way."
Continuing with Beverage Pouch Group's planned expansion, the ShotPak brands will also be available in England, Scotland and Wales during the upcoming quarter through our UK strategic partner, Chilling Rocks Beverage Ltd. The start of the export market segment will have major benefits for ShotPak, Inc as a global ready-to-drink brand.
Information on ShotPak, Inc.:
ShotPak, Inc., an Irvine California based company, since 2003, is a leading innovator of cocktails and straight spirits in Beverage Pouch Group's patented soft portable single serving standup pouches. With over 50 years of combined experience and expertise in alcohol distilling, distribution and field marketing, retail placement and promotion as well as consumer trial and adoption, ShotPak, Inc. and Beverage Pouch Group prove to be a forerunner in the single serve Ready to Drink (RTD) alcohol category. With the successful launch of four premium vodka flavored drinks and four premium distilled spirits in January 2007, ShotPak has instantaneously captured national attention in the rapidly emerging $110 billion plus alcohol beverage industry, with distilled spirits showing an 8.1% increase. ShotPak, Inc. and Beverage Pouch Group are recognized for being visionaries with their award-winning spirits and revolutionary packaging which gives consumers a cost effective way to purchase spirits without the bulky bottle. For more information about ShotPak, Inc. please visit us at: http://www.shotpakinc.com.
Information on Beverage Pouch Group:
Beverage Pouch Group, a Sarasota, Florida based company, since 1996, is the leading provider of StandUp pouch machinery through its parent Company PPi Technologies Global, in North America. BPG is a prolific innovator of pouch designs and structures for life style beverages, including Natural Flavor Waters, all types of cocktails and straight spirits, wines and draft beers in patented soft portable single serve and sustainable StandUp pouches. The Beverage Pouch Group is truly global with plants in Germany, Korea and China. BPG's pouch machinery is the industry standard.
Beverage Pouch Group offers a full range of Lifestyle Beverages to the consumer in sustainable StandUp pouches. The Beverage Pouch Group machines and StandUp pouches are marketed through four divisions:
ShotPaQ for liquors; BevPaQ for natural flavor waters, teas, coffees and energy drinks; VinoPaQ for wines; and BeerPaQ for draft beers
BevShot is BPG's contract packing division. A customer brings their proprietary recipe and BPG's BevShot division then utilizes their machinery and process' to fill that product into patented pouches. This arrangement saves a small company precious capital at times when resources are needed to grow their business by allowing them to meet the financial requirements to begin production without the cost of purchasing their own equipment.
Safe Harbor: Except for the historical information contained herein, the matters set forth in this press release, including the description of the Company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the Company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks. These forward-looking statements speak only as of the date hereof. The Company disclaims any intent or obligation to update these forward-looking statements.