ShotPak, Inc. Launches New Sustainable Standup Pouch In Six Packs On
St. Patrick’s Day With CBS Radio’s
KLSX 97.1 The FM Talk Station In Los Angeles
IRVINE, Calif. (Business Wire EON/PRWEB ) March 12, 2008 --
ShotPak, Inc. (Pink Sheets:SHTP) today announces that the move from
individual ShotPak (the shot without the glass) pouch sales to the new
trendy multi-six-pouch pack has been accomplished by the Beverage Pouch
Group, the owners of the ShotPak brands.
Charles Murray, CEO of the Beverage Pouch Group, commented, “The
new multi-six-pouch pack has many benefits for the stores, ensuring
greater control and less theft. There are also benefits for the
environment with a low carbon footprint and for the consumer with lower
prices. We decided that as St. Patrick’s Day
was the start of the spring party season, we would use regional talk
radio to reach our target market, the over 21 demographic. There was no
doubt that Frosty, Heidi and Frank on CBS Radio’s
KLSX 97.1 The FM Talk Station was the best team to start a lively
discussion about the brand in its new multi-six-pouch pack.”
The ShotPak cocktails new lower alcohol formulae address’
many of today’s concerns, which allows the
consumer to control exactly the amount of alcohol consumed and ensures
no counterfeit product substitution.
Bill Marin, President of ShotPak, Inc adds, “There
is no doubt that CBS Radio’s KLSX 97.1 The FM
Talk Station’s adult talk radio show has a
very strong position and following from loyal listeners who are often
trapped in Los Angeles traffic and who use their cell phones to explain
their needs or feelings. Their show has a live 'party around a product'
segment where they invite all listeners and local law enforcement to
contribute to the lively non scripted discussions that occur around all
the featured products. Although their radio show is broadcast live in
Los Angeles, they find that many of the listeners are tuning in from
their computers on the Internet at www.97.1freefm.com.”
The new multi-six-pouch packs will be available throughout the listening
area and Classic Distributing & Beverage Group, who launched the
original ShotPak singles, will once again ensure region-wide
distribution.
Information on ShotPak, Inc.:
ShotPak, Inc., an Irvine California based company, since 2003, is a
leading innovator of cocktails and straight spirits in Beverage Pouch
Group’s patented soft portable single serving
standup pouches. With over 50 years of combined experience and expertise
in alcohol distilling, distribution and field marketing, retail
placement and promotion as well as consumer trial and adoption, ShotPak,
Inc. and Beverage Pouch Group prove to be a forerunner in the single
serve Ready to Drink (RTD) alcohol category. With the successful launch
of four premium vodka flavored drinks and four premium distilled spirits
in January 2007, ShotPak has instantaneously captured national attention
in the rapidly emerging $110 billion plus alcohol beverage industry,
with distilled spirits showing an 8.1% increase. ShotPak, Inc. and
Beverage Pouch Group are recognized for being visionaries with their
award-winning spirits and revolutionary packaging which gives consumers
a cost effective way to purchase spirits without the bulky bottle. For
more information about ShotPak, Inc. please visit us at: www.shotpakinc.com.
Information on Beverage Pouch Group:
Beverage Pouch Group a Sarasota, Florida based company, since 1996, is
the leading provider of StandUp pouch machinery through its
parent Company PPi Technologies Global, in North America. BPG is
a prolific innovator of pouch designs and structures for life style
beverages, including Natural Flavor Waters, all types of cocktails and
straight spirits, wines and draft beers in patented soft portable single
serve and sustainable StandUp pouches. The Beverage Pouch Group is truly
global with plants in Germany, Korea and China. BPG’s
pouch machinery is the industry standard.
Beverage Pouch Group offers a full range of Lifestyle Beverages to the
consumer in sustainable StandUp pouches. The Beverage Pouch Group
machines and StandUp pouches are marketed through four divisions:
ShotPaQ for liquors; BevPaQ for natural flavor waters,
teas, coffees and energy drinks; VinoPaQ for wines; and BeerPaQ
for draft beers
BevShot is BPG’s contract packing
division. A customer brings their proprietary recipe and BPG’s
BevShot division then utilizes their machinery and process’
to fill that product into patented pouches. This arrangement saves a
small company precious capital at times when resources are needed to
grow their business by allowing them to meet the financial requirements
to begin production without the cost of purchasing their own equipment.
Safe Harbor: Except for the historical information contained
herein, the matters set forth in this press release, including the
description of the Company and its product offerings, are
forward-looking statements within the meaning of the "safe harbor"
provision of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements are subject to risks and uncertainties that
may cause actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and
uncertainties inherent in the early stages of growth companies, the
Company's need to raise substantial additional capital to proceed with
its business, risks associated with competitors, and other risks. These
forward-looking statements speak only as of the date hereof. The Company
disclaims any intent or obligation to update these forward-looking
statements.
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