Showcase Expands iPad Sales Presentation App with Analytics Functionality

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Addition delivers greater control, detail and insight to enterprise-level sales managers while respecting the privacy of the sales force.

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They’ve asked for that data to improve their offering and positioning.

Showcase Software Limited has added analytics functionality to its sales presentation app for tablets. This will allow enterprise-level sales managers to monitor presentations by a dispersed sales force with a degree of detail that has only become possible with the advent of tablets.

“Showcase’s analytics will provide our customers with an unprecedented level of understanding of which elements of their sales propositions are engaging their markets,” said Adam Blackwell, vice president of marketing for Showcase Software.

The customised analytics functionality will track metrics such as how long users are logged into their Showcase presentations, which pieces of sales collateral are used in the presentation, and which of those pieces are attracting the sales prospect’s attention. With traditional, printed sales materials, the depth of this data was not possible.

“This addition comes in response to our customers’ requests,” said Blackwell. “They’ve asked for that data to get a better picture of their customers’ demands, their sales teams’ behaviour, and how they can improve their offering and positioning.”

In accordance with legal protections on personal privacy in the international community, and the terms of use of Google analytics — which supports the proprietary interface — Showcase analytics does not capture any personal information. For security, all captured data is encrypted outside of an enterprise’s Showcase workshop; only users with commensurate access and privileges will be able to obtain the analytics data.

Showcase Software Limited was established mid-2011 to develop an iPad app to help launch a major London 2012 Olympics sponsorship programme. Showcase enables enterprise-level marketers to assemble, distribute, and maintain all existing sales collateral in one mobile, branded space. Showcase is available from the Apple App Store for iOS or from Google Play for Android. More information is available at http://Showcaseworkshop.com.

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